mustard colored tops for women
Skip itA small market ($13K/yr) — this niche doesn't clear our bar today.
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Avg price
Great$16.31avg listing price — sweet spot $15–$100
Price range
Good$6.55–$30.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+25.6%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,516.73avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Returns
Bad9.9%return rate — above 5% kills the launch gate
Market size
Bad$13K$13K/yr · 40K searches
According to Flapen's Amazon United States niche tracking, mustard colored tops for women is a $13K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 46/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
mustard colored tops for women market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $16K–$20K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #20,327
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 72%
- Out of stock
- 0.0%
- Avg brand age
- 39 months
- Avg seller age
- 176 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
43 rising
Sellers
75
Top-5 brand share
52%
Top 20: 82%
Top-5 click share
36%
Top 20: 69%
Open market
45%
- Kerusso21%
- Kingsted11%
- Ketchup Mustard Mayo Team8%
- The Pxv6%
- Hantaostyle6%
- PurpleCandieCane3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +25.6% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 3.1×
Top mustard colored tops for women search terms
- mustard shirt24K/yr
- mustard t shirt4K/yr
- mustard tshirt6K/yr
- kendrick lamar mustard shirt2K/yr
- mustard kendrick lamar shirt2K/yr
- mustard shirt kendrick lamar1K/yr
- kendrick lamar mustard1K/yr
Top mustard colored tops for women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kingsted Pocket T-Shirts for Men - Super Soft 100% Cotton Crewneck Tees - Classic Comfort Fit (Single Mustard Large)
Kingsted$22.354.5★114 rev
Mustard 2026 Halloween Ketchup Mayo Matching Costume Family T-Shirt
Ketchup Mustard Mayo Team$15.744.6★129 rev
Kerusso Mustard Seed Faith Moves Mountains Daisy Yellow Cotton Crew Neck T-Shirt Small
Kerusso$20.704.8★617 rev
Kerusso Mustard Seed Faith Moves Mountains Daisy Yellow Cotton Crew Neck T-Shirt Large
Kerusso$19.514.8★617 rev
Hantaostyle Womens Solid Color T-Shirt Casual Short Sleeve Crewneck Loose Basic Tee Tops Blouse S Mustard Yellow
Hantaostyle$14.304.2★339 rev
Newest
by launch date
Yellow Mustard DIY Halloween Costume Matching Groupe Mustard T-Shirt Men Golden Yellow Large
Halloween 2025 Condiments Couples Costume Sauce$15.9512 rev
Mustard Bottle Scream Funny Condiment Rap Humor T-Shirt
Funny Mustard Quotes$16.1017 rev
Mustard Bottle Scream T-Shirt
PurpleCandieCane$15.599 rev
Kingsted Pocket T-Shirts for Men - Super Soft 100% Cotton Crewneck Tees - Classic Comfort Fit (Single Mustard Large)
Kingsted$22.35114 rev
Mens Mustard! Not Like Us Tv Off T-Shirt XX-Large Black
The Pxv$22.6216 rev
Trending
90-day click momentumKerusso Mustard Seed Faith Moves Mountains Daisy Yellow Cotton Crew Neck T-Shirt XX-Large
Kerusso$20.414.8★
ANRABESS Women Short Sleeve Crewneck Ribbed Knit Slim Fitted Shirts Summer Tops Basic Tee Casual 2026 Spring Outfits Clothes Yellow Medium
ANRABESS$13.734.6★
Kerusso Mustard Seed Faith Moves Mountains Daisy Yellow Cotton Crew Neck T-Shirt Small
Kerusso$20.704.8★
Kerusso Mustard Seed Faith Moves Mountains Daisy Yellow Cotton Crew Neck T-Shirt Medium
Kerusso$20.124.8★
Kingsted Pocket T-Shirts for Men - Super Soft 100% Cotton Crewneck Tees - Classic Comfort Fit (Single Mustard Large)
Kingsted$22.354.5★
What buyers say about mustard colored tops for women
What buyers praise and complain about, mined from review topics.What buyers love
“Love the fit”
“Very comfortable”
“Quality is great”
“The material was fair”
“They are so soft”
“Came back and ordered multiple colors”
“Very flattering”
“Light weight”
“Kept the quality after many washes”
“Hits my waist at a flattering point, if untucked”
What buyers complain about
“Fits large”
“Too thin”
“Color I'd putrid”
“Fabric is thicker”
“Terrible Quality”
“I can't get the wrinkles out no matter how many times I wash it”
Top return reasons
Common questions
- Is mustard colored tops for women profitable to sell on Amazon United States?
- The niche generates $13K/yr across 60 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +25.6%. Flapen's verdict: Skip it (46/100).
- How competitive is the mustard colored tops for women niche?
- 43 brands and 75 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 52% of demand.
- What do buyers complain about in mustard colored tops for women?
- Top complaints mined from reviews: Size-Overall, Thin, Color. The return rate is 9.9% — above our launch gate.
- When does demand for mustard colored tops for women peak?
- Demand peaks in Sep–Oct; the busiest month runs 3.1× the quietest.
- What does it cost to enter the mustard colored tops for women niche?
- Listings span $6.55–$30.40; the average listing price is $16.31 (sweet spot $15–$100). The average incumbent carries 2,517 reviews — the moat a new listing must climb.