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Mustard Colored Tops for Women

Fail

Shoppers spend an estimated $13K a year here, so Mustard Colored Tops for Women is a Fail.

Flapen Score
46
46 / 100
Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 45
Market size
$13K/yr40K searches / yr
90-day growth
+25.6%search demand this quarter
Competition
36%top-5 click share · 43 brands · 75 sellers

Flapen Score

Mustard Colored Tops for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Mustard Colored Tops for Women is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mustard Colored Tops for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Mustard Colored Tops for Women 40K times last year and spent an estimated $13K. The top 5 brands take 52% of clicks. Demand peaks in Sep–Oct. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
+25.6%
Conversion, latest week
2.0%
Market size, estimated
$13Ka year
Peak month
October3.1× the quietest month
Top search term
mustard shirt24K searches a year

02 · Price

A sale here is worth $16.31.

Listings sell for $16.31 on average, from $6.55 to $30.40. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $16.31 that is $0 to $2K a year per listing.

Average price
$16.31inside the $15 to $100 sweet spot
Price range
$6.55–$30.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
9.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20,327 within T-Shirts. It carries 2,517 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
87%
Out of stock, average day
0.0%
Average rank
#20,327in T-Shirts
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
2,517per listing
Listings tracked
60

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Mustard Colored Tops for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

43 rising

Sellers

75

Top-5 brand share

52%

Top 20: 82%

Top-5 click share

36%

Top 20: 69%

Open market

45%

  • Brand 121%
  • Brand 211%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 63%

Demand

Mustard Colored Tops for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 3.1×

Search terms

Top Mustard Colored Tops for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mustard shirt24K/yr
  • mustard t shirt4K/yr
  • mustard tshirt6K/yr
  • kendrick lamar mustard shirt2K/yr
  • mustard kendrick lamar shirt2K/yr
  • mustard shirt kendrick lamar1K/yr
  • kendrick lamar mustard1K/yr

Reviews and returns

What reviews say buyers love and hate about Mustard Colored Tops for Women

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Size-Overall”
17%of negative reviews mention “Size-Overall”
9.9%of orders come back
“Fits large”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Mustard Colored Tops for Women questions

Answered from the same tracked data.