Must Haves

Shoppers searched for this 547K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -25.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months

547K

Growth, 90 days vs prior 90

-25.9%

Conversion, latest week

0.4%

Market size, estimated

$38Ka year

Peak month

December3.5× the quietest month

Top search term

women must haves147K searches a year

Listings sell for $16.44 on average, from $6.11 to $31.48. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $16.44 that is $0 to $2K a year per listing.

Average price

$16.44inside the $15 to $100 sweet spot

Price range

$6.11–$31.48

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.9%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #797 within Lingerie. It carries 13,851 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.9%

Average rank

#797in Lingerie

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

13,851per listing

Listings tracked

24

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

47 months