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Muslin Sleep Sack

Fail

Shoppers spend an estimated $24K a year here, so Muslin Sleep Sack is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$24K/yr48K searches / yr
90-day growth
+66.7%search demand this quarter
Competition
33%top-5 click share · 16 brands · 21 sellers

Flapen Score

Muslin Sleep Sack against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Muslin Sleep Sack is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Muslin Sleep Sack market on Amazon at a glance

Shoppers on Amazon United States searched for Muslin Sleep Sack 48K times last year and spent an estimated $24K. The top 5 brands take 77% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +66.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
+66.7%
Conversion, latest week
2.1%
Market size, estimated
$24Ka year
Peak month
June4.4× the quietest month
Top search term
muslin sleep sack27K searches a year

02 · Price

A sale here is worth $23.87.

Listings sell for $23.87 on average, from $9.66 to $53.82. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $23.87 that is $0 to $2K a year per listing.

Average price
$23.87inside the $15 to $100 sweet spot
Price range
$9.66–$53.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #746 within Baby Boys. It carries 3,232 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
11.1%
Average rank
#746in Baby Boys
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
3,232per listing
Listings tracked
59

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
41 months

Products

Top Muslin Sleep Sack products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.

$0$714$1K$2K$3K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

21

Est. top-5 brand share

77%

Top 20: 100%

Est. top-5 click share

33%

Top 20: 65%

Open market

17%

  • Konssy28%
  • BSTOPPT24%
  • PHF9%
  • Amazing Baby9%
  • KeaBabies7%
  • TADO MUSLIN7%
  • Open — no brand owns it (10 brands, 17%)

Demand

Muslin Sleep Sack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.4×

Search terms

Top Muslin Sleep Sack search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • muslin sleep sack27K/yr
  • muslin sleep sack 6-12 months8K/yr
  • muslin sleep sack 18-24 months6K/yr
  • muslin sleep sack 12-18 months4K/yr
  • muslin sleep sack 0-6 months4K/yr

Reviews and returns

What reviews say buyers love and hate about Muslin Sleep Sack

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Soft Feel”
13%of negative reviews mention “Size-Overall”
4.2%of orders come back
“Poor fit”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Muslin Sleep Sack questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data