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Munro Shoes

Fail

Buyers convert on only 0.2% of searches, so Munro Shoes is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$34K/yr134K searches / yr
90-day growth
+24.2%search demand this quarter
Competition
18%top-5 click share · 29 brands · 130 sellers

Flapen Score

Munro Shoes against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Munro Shoes is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Munro Shoes market on Amazon at a glance

Shoppers on Amazon United States searched for Munro Shoes 134K times last year and spent an estimated $34K. The top 5 brands take 80% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +24.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months
134K
Growth, 90 days vs prior 90
+24.2%
Conversion, latest week
0.2%
Market size, estimated
$34Ka year
Top search term
munro shoes31K searches a year

02 · Price

A sale here is worth $135.08.

Listings sell for $135.08 on average, from $9.82 to $212.88. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $135.08 that is $0 to $14K a year per listing.

Average price
$135.08above the $15 to $100 sweet spot
Price range
$9.82–$212.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$14K
Returns
6.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 25.5% of listings are out of stock. The average listing ranks #2,777 within Loafers & Slip-Ons. It carries 2,632 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
89%
Out of stock, average day
25.5%
Average rank
#2,777in Loafers & Slip-Ons
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
2,632per listing
Listings tracked
131

04 · Newcomers

1 of last year's 61 launches cleared the first-year sales bar.

61 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
61
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Munro Shoes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

Brands

29 rising

Sellers

130

Top-5 brand share

80%

Top 20: 97%

Top-5 click share

18%

Top 20: 43%

Open market

17%

  • Brand 162%
  • Brand 26%
  • Brand 35%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (23 brands, 17%)

Search terms

Top Munro Shoes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • munro shoes31K/yr
  • munro sandals22K/yr
  • munro womens shoes30K/yr
  • munro women shoes12K/yr
  • munro sandals women12K/yr
  • munro shoes for women13K/yr
  • munro shoes for women narrow4K/yr
  • munro shoes for woman4K/yr
  • munro shoes women7K/yr

Reviews and returns

What reviews say buyers love and hate about Munro Shoes

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Comfort-Overall”
27%of negative reviews mention “Size-Overall”
6.1%of orders come back
“Too big”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Munro Shoes questions

Answered from the same tracked data.