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Multicam Pants

Fail

Buyers convert on only 0.2% of searches, so Multicam Pants is a Fail.

Flapen Score
33
33 / 100
Ranks 15,219 of 16,930 Clothing, Shoes & Jewelry niches · −12 vs the category median of 45
Market size
$41K/yr253K searches / yr
90-day growth
-15.7%search demand this quarter
Competition
32%top-5 click share · 15 brands · 27 sellers

Flapen Score

Multicam Pants against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Multicam Pants is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Multicam Pants market on Amazon at a glance

Shoppers on Amazon United States searched for Multicam Pants 253K times last year and spent an estimated $41K. The top 5 brands take 92% of clicks. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 253K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months
253K
Growth, 90 days vs prior 90
-15.7%
Conversion, latest week
0.2%
Market size, estimated
$41Ka year
Peak month
October1.3× the quietest month
Top search term
multicam pants70K searches a year

02 · Price

A sale here is worth $70.03.

Listings sell for $70.03 on average, from $37.41 to $159.68. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $70.03 that is $0 to $7K a year per listing.

Average price
$70.03inside the $15 to $100 sweet spot
Price range
$37.41–$159.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
9.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #731 within Shops. It carries 8,042 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
98%
Out of stock, average day
8.8%
Average rank
#731in Shops
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
8,042per listing
Listings tracked
61

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Multicam Pants products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

15 falling

Sellers

27

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

32%

Top 20: 66%

Open market

7%

  • Brand 150%
  • Brand 214%
  • Brand 311%
  • Brand 49%
  • Brand 58%
  • Brand 61%
  • Open — no brand owns it (9 brands, 7%)

Demand

Multicam Pants search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Multicam Pants search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • multicam pants70K/yr
  • ocp pants37K/yr
  • g3 combat pants38K/yr
  • crye g3 combat pants14K/yr
  • krydex pants14K/yr
  • crye pants10K/yr
  • g3 pants11K/yr
  • crye precision pants25K/yr
  • idogear g3 combat pants10K/yr
  • multicam combat pants6K/yr

Reviews and returns

What reviews say buyers love and hate about Multicam Pants

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Size-Overall”
31%of negative reviews mention “Size-Overall”
9.6%of orders come back
“are too small”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Multicam Pants questions

Answered from the same tracked data.