Is mulan costume for girls profitable to sell on Amazon United States?

The niche generates $16K/yr across 47 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -0.5%. Flapen's verdict: Skip it (37/100).

How competitive is the mulan costume for girls niche?

19 brands and 44 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in mulan costume for girls?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 6.1% — above our launch gate.

When does demand for mulan costume for girls peak?

Demand peaks in Sep–Oct; the busiest month runs 7.0× the quietest.

What does it cost to enter the mulan costume for girls niche?

Listings span $9.00–$129.99; the average listing price is $35.43 (sweet spot $15–$100). The average incumbent carries 3,284 reviews — the moat a new listing must climb.

Mulan Costume for Girls

Skip it

A small market ($16K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible$35.43

avg listing price — sweet spot $15–$100

Competition

Great35%

top-5 click share — an open shelf

Price range

Good$9.00–$129.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,283.89

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-0.5%

90-day search growth — must beat 0% to launch

Returns

Bad6.1%

return rate — above 5% kills the launch gate

Market size

Bad$16K

$16K/yr · 150K searches

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Signals High Returns

Is mulan costume for girls profitable on Amazon?

According to Flapen's Amazon United States niche tracking, mulan costume for girls is a $16K/yr Amazon United States market (150K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 37/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

mulan costume for girls market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $27K–$35K; units × avg price
Conversion rate: 0.3%
Avg BSR: #3,378
Page quality: 0%
Prime: 85%
Sponsored: 79%
Out of stock: 4.3%
Avg brand age: 41 months
Avg seller age: 177 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

19 rising

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

35%

Top 20: 77%

Open market

21%

Disney37%
Disguise12%
Elibelle9%
Kosgraiy8%
monica + andy6%
Lazutom6%

mulan costume for girls demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.5% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 7.0×

Open Trend

Top mulan costume for girls search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

mulan costume54K/yr +42.5%0.3% conv.
mulan costume for girls64K/yr -26.3%0.6% conv.
mulan dress21K/yr +14.3%0.5% conv.
mulan dress for girls8K/yr -14.0%0.4% conv.
mulan dress up for girls2K/yr -61.1%0.0% conv.

All search terms

Top mulan costume for girls products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Disney Little Girls Princess Fantasy Nightgown Mulan 3T

Disney$22.114.8★21,893 rev

Disney Little Girls Princess Fantasy Nightgown Mulan 4T

Disney$22.034.8★21,893 rev

monica + andy Lets Dance Double Ruffle Dress Size 4T Disney Princess Mulan 100% Organic Toddler Clothes for Girls Long Sleeve Sustainable Super Soft Fabric Sizes for Kids Toddler & Infant

monica + andy$31.794.4★36 rev

Lazutom Girls Ancient Chinese Traditional Hanfu Dress Fancy Dress Christmas Party Dress

Lazutom$26.244.2★473 rev

Disguise Disney Princess Mulan Costume Dress for Girls Childrens Character Dress Up Outfit Classic Kids Size Extra Small (3T-4T) Pink (14039M)

Disguise$32.834.4★276 rev

Newest

by launch date

Disney Princess Mulan Girls Dress Pink Cherry Blossom Print Bow Tie Straps Smocked Sundress Birthday Park Kids Casual Summer Outfit Clothes Size 6-7

Disney$22.45908 rev

7mo ago

Disney Princess Mulan Toddler Girl Dress Pink Cherry Blossom Print Bow Tie Straps Smocked Sundress Birthday Park Casual Summer Outfit Clothes 4-5T

Disney$22.29908 rev

7mo ago

monica + andy Lets Dance Double Ruffle Dress Size 4T Disney Princess Mulan 100% Organic Toddler Clothes for Girls Long Sleeve Sustainable Super Soft Fabric Sizes for Kids Toddler & Infant

monica + andy$31.7936 rev

10mo ago

Dressy Daisy Girls Chinese Heroine Princess Hua Costume Pink Hanfu Dress Up Halloween Party Outfit Size 8 Pink

Dressy Daisy$32.27330 rev

1y ago

Asian Traditional Dress Kimono Robe for Kids Girls Costume Silk Folding Fans hairstick CosplayRed Navy 150cm

Elibelle$32.40224 rev

2y ago

What reviews say buyers love and hate about mulan costume for girls

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall23%

“Fits perfectly”

Quality-Overall18%

“well made Japanese Kimono”

Value For Money12%

“Its pretty good for the cost”

Comfort-Overall10%

“it is always very comfortable”

Soft Feel4%

“Fabric is smooth”

Washability3%

“washes well”

Thickness3%

“Thin material best for summer or a hot sleeper”

Breathability3%

“Its material is breathable”

Lining Quality3%

“The silk lining on the inside is such a great feature”

Design-Overall2%

“It does look cute on her”

What buyers complain about

Size-Overall37%

“a medium is still too tight”

Quality-Overall17%

“Not good quality”

Durability8%

“Doesnt hold up”

Gap/Hole5%

“it already has holes in it in the seems”

Strap/String Quality5%

“The straps broke immediately after my child put on the costume”

Waist Fit5%

“the ribbon in the waist is not as in the Pic”

Top return reasons

Size-Overall57%

Length9%

Waist Fit6%

Material Quality4%

Chest Fit4%

Advertised Vs Actual Product3%

Sleeve Fit2%

Quality-Overall2%

Value For Money2%

Product Condition2%

Common mulan costume for girls questions

Is mulan costume for girls profitable to sell on Amazon United States?: The niche generates $16K/yr across 47 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -0.5%. Flapen's verdict: Skip it (37/100).
How competitive is the mulan costume for girls niche?: 19 brands and 44 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in mulan costume for girls?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 6.1% — above our launch gate.
When does demand for mulan costume for girls peak?: Demand peaks in Sep–Oct; the busiest month runs 7.0× the quietest.
What does it cost to enter the mulan costume for girls niche?: Listings span $9.00–$129.99; the average listing price is $35.43 (sweet spot $15–$100). The average incumbent carries 3,284 reviews — the moat a new listing must climb.