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Muck Boots Kids

Fail

Demand is soft, at -51.5% this quarter, so Muck Boots Kids is a Fail.

Flapen Score
34
34 / 100
Ranks 14,892 of 16,930 Clothing, Shoes & Jewelry niches · −11 vs the category median of 45
Market size
$26K/yr458K searches / yr
90-day growth
-51.5%search demand this quarter
Competition
20%top-5 click share · 20 brands · 53 sellers

Flapen Score

Muck Boots Kids against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Muck Boots Kids is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Muck Boots Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Muck Boots Kids 458K times last year and spent an estimated $26K. The top 5 brands take 80% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 458K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -51.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
458K
Growth, 90 days vs prior 90
-51.5%
Conversion, latest week
0.1%
Market size, estimated
$26Ka year
Peak month
December8.3× the quietest month
Top search term
kids muck boots93K searches a year

02 · Price

A sale here is worth $44.20.

Listings sell for $44.20 on average, from $15.44 to $90.03. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $44.20 that is $0 to $4K a year per listing.

Average price
$44.20inside the $15 to $100 sweet spot
Price range
$15.44–$90.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
8.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #3,510 within Shoes. It carries 3,515 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
97%
Out of stock, average day
3.6%
Average rank
#3,510in Shoes
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
3,515per listing
Listings tracked
115

04 · Newcomers

3 of last year's 35 launches cleared the first-year sales bar.

35 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
35
Successful launches
3Amazon's first-year sales bar
Average brand age
56 months

Products

Top Muck Boots Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

Brands

20 rising

Sellers

53

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

20%

Top 20: 46%

Open market

15%

  • Brand 131%
  • Brand 216%
  • Brand 316%
  • Brand 413%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (14 brands, 15%)

Demand

Muck Boots Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 8.3×

Search terms

Top Muck Boots Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids muck boots93K/yr
  • muck boots kids94K/yr
  • toddler muck boots49K/yr
  • boys muck boots31K/yr
  • kids hunting boots48K/yr
  • muck boots for kids18K/yr
  • girls muck boots18K/yr
  • kids neoprene boots15K/yr
  • youth muck boots12K/yr
  • boys hunting boots25K/yr

Reviews and returns

What reviews say buyers love and hate about Muck Boots Kids

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Size-Overall”
8.7%of orders come back
“Run Small”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Muck Boots Kids questions

Answered from the same tracked data.