Ms Rachel Costume
Skip itSoft demand (-23.3% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Incredible$23.21avg listing price — sweet spot $15–$100
Price range
Good$5.63–$41.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good779.82avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.1%return rate — above 5% kills the launch gate
Market size
Bad$98K$98K/yr · 375K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-23.3%90-day search growth — must beat 0% to launch
Is ms rachel costume profitable on Amazon?
According to Flapen's Amazon United States niche tracking, ms rachel costume is a $98K/yr Amazon United States market (375K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 42/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
ms rachel costume market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $139K–$186K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #2,587
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 90%
- Out of stock
- 9.2%
- Avg brand age
- 31 months
- Avg seller age
- 140 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
25 rising
Sellers
36
Top-5 brand share
93%
Top 20: 99%
Top-5 click share
19%
Top 20: 47%
Open market
6%
- Ms. Rachel75%
- Ms Rachel x SR9%
- Komar Kids6%
- Rubies2%
- luvamia1%
- WZTYYDS1%
- Open — no brand owns it (19 brands, 6%)
ms rachel costume demand & seasonality
Weekly Amazon search volume, last 89 weeks — -23.3% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 36.8×
Top ms rachel costume search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- ms rachel clothes49K/yr
- herbie ms rachel38K/yr
- ms rachel outfit21K/yr
- ms rachel costume91K/yr
- miss rachel clothes15K/yr
- ms rachel pajamas29K/yr
- ms rachel shirt15K/yr
- ms rachel outfit baby girl11K/yr
- ms rachel dress7K/yr
- mrs rachel clothes8K/yr
Top ms rachel costume products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ms. Rachel 2 Piece Pajama Set - Toddler Girls Boys PJ Set Short Sleeve Shirt & Pants - Kids Sleepwear Set - Official License White
Ms. Rachel$23.414.6★335 rev
Ms. Rachel 4 Piece Pajama Set Toddler Girls Boys PJs Long Sleeve & Pants Snug Fit Sleepwear for Kids - Official Product Pink White
Ms. Rachel$33.384.7★36 rev
Ms. Rachel Girls Pajama Set - 2 Piece Cozy Girls Pjs Button Down Short Sleeve & Shorts For Toddler Kids - Official Product Pink
Ms. Rachel$20.504.8★123 rev
Ms. Rachel Toddler Girls Tulle Dress Polka Dots Bright Pink 2T
Ms. Rachel$23.044.3★114 rev
Ms. Rachel 2 Piece Pajama Set - Toddler Girls PJ Set with Short Sleeve Shirt & Pants - Kids Sleepwear Set - Official License
Ms. Rachel$21.914.6★335 rev
Newest
by launch dateMs. Rachel 4 Piece Pajama Set Toddler Girls Boys PJs Long Sleeve & Pants Snug Fit Sleepwear for Kids - Official Product Pink White
Ms. Rachel$33.3836 rev
Ms. Rachel 4 Piece Pajama Set Toddler Girls Boys PJs Long Sleeve & Pants Snug Fit Sleepwear for Kids - Official Product Pink White
Ms. Rachel$33.5236 rev
Ms. Rachel 4 Piece Pajama Set Toddler Girls Boys PJs Long Sleeve & Pants Snug Fit Sleepwear for Kids - Official Product Pink White
Ms. Rachel$33.4136 rev
Ms Rachel x SR-Where is Herbie MID-PINK-WIDTH-M-030
Ms Rachel x SR$29.0622 rev
Ms. Rachel Girls Pajama Set - 2 Piece Cozy Girls Pjs Button Down Long Sleeve & Pants For Toddlers 12M - 4T - Official Product Pink
Ms. Rachel$24.0355 rev
Trending
90-day click momentumMs Rachel x SR-Where is Herbie MID-PINK-WIDTH-M-030
Ms Rachel x SR$29.064.9★
Ms. Rachel 4 Piece Pajama Set Toddler Girls Boys PJs Long Sleeve & Pants Snug Fit Sleepwear for Kids - Official Product Pink White
Ms. Rachel$33.414.7★
Ms. Rachel 4 Piece Pajama Set Toddler Girls Boys PJs Long Sleeve & Pants Snug Fit Sleepwear for Kids - Official Product Pink White
Ms. Rachel$33.384.7★
Ms. Rachel 4 Piece Pajama Set Toddler Girls Boys PJs Long Sleeve & Pants Snug Fit Sleepwear for Kids - Official Product Pink White
Ms. Rachel$33.524.7★
Ms. Rachel Toddler Girls T-Shirt and Mesh Shorts Outfit Set Pink/Yellow 3T
Ms. Rachel$20.645.0★
What reviews say buyers love and hate about ms rachel costume
What buyers praise and complain about, mined from review topics.What buyers love
“Fit is accurate”
“Excellent quality”
“The material feels gentle on sensitive skin”
“Very comfortable”
“Great toy”
“Great price”
“Cute gift”
“vibrant color”
“The material is very soft, and the colors are vibrant and fun”
“the material is soft yet durable”
What buyers complain about
“they are a little short”
“Quality Control Issues”
“They are a bit pricey”
“Batteries dead on arrival”
“Not at all what I expected material is clingy”
“I would have liked a thicker jean material”
“It is pretty loud though”
“if youre going to machine, wash them and dry them in a high heat they do shrink”
“the shoulder straps a really long”
“Used product”
Top return reasons
Common ms rachel costume questions
- Is ms rachel costume profitable to sell on Amazon United States?
- The niche generates $98K/yr across 126 tracked products. 11 of 41 products launched in the last 360 days are still selling. 90-day search growth is -23.3%. Flapen's verdict: Skip it (42/100).
- How competitive is the ms rachel costume niche?
- 25 brands and 36 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in ms rachel costume?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 3.1%.
- When does demand for ms rachel costume peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 36.8× the quietest.
- What does it cost to enter the ms rachel costume niche?
- Listings span $5.63–$41.94; the average listing price is $23.21 (sweet spot $15–$100). The average incumbent carries 780 reviews — the moat a new listing must climb.