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Ms Frizzle Wig

Fail

An estimated 13.0% of orders come back, so Ms Frizzle Wig is a Fail.

Flapen Score
39
39 / 100
Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45
Market size
$22K/yr37K searches / yr
90-day growth
-36.8%search demand this quarter
Competition
63%top-5 click share · 13 brands · 15 sellers

Flapen Score

Ms Frizzle Wig against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Ms Frizzle Wig is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ms Frizzle Wig market on Amazon at a glance

Shoppers on Amazon United States searched for Ms Frizzle Wig 37K times last year and spent an estimated $22K. The top 5 brands take 74% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -36.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-36.8%
Conversion, latest week
2.3%
Market size, estimated
$22Ka year
Peak month
October89.7× the quietest month
Top search term
ms frizzle wig17K searches a year

02 · Price

A sale here is worth $25.65.

Listings sell for $25.65 on average, from $16.08 to $36.40. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $25.65 that is $0 to $3K a year per listing.

Average price
$25.65inside the $15 to $100 sweet spot
Price range
$16.08–$36.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
13.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #1,918 within Wigs. It carries 192 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
94%
Out of stock, average day
16.4%
Average rank
#1,918in Wigs
Average rating
4.06 starsAmazon United States average 4.42 stars
Average reviews
192per listing
Listings tracked
16

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Ms Frizzle Wig products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.

$0$1K$2K$3K$4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

15

Est. top-5 brand share

74%

Top 20: 100%

Est. top-5 click share

63%

Top 20: 100%

Open market

20%

  • FantaLook20%
  • Corespe18%
  • ZNTU14%
  • IMEYLE13%
  • Fourluoo9%
  • Probeauty6%

Demand

Ms Frizzle Wig search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 89.7×

Search terms

Top Ms Frizzle Wig search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ms frizzle wig17K/yr
  • miss frizzle wig13K/yr
  • mrs frizzle wig7K/yr

Reviews and returns

What reviews say buyers love and hate about Ms Frizzle Wig

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Wig/Artificial Hair Quality”
20%of negative reviews mention “Smell”
13.0%of orders come back
“it smelt like old lady perfume”
A buyer, on “Smell”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Ms Frizzle Wig questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data