Mrs Roper Wig

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $124K a year.

Searches, last 12 months

126K

Growth, 90 days vs prior 90

+13.7%

Conversion, latest week

4.6%

Market size, estimated

$124Ka year

Peak month

October7.0× the quietest month

Top search term

mrs roper wig87K searches a year

Listings sell for $21.52 on average, from $8.51 to $45.45. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $21.52 that is $2K to $5K a year per listing.

Average price

$21.52inside the $15 to $100 sweet spot

Price range

$8.51–$45.45

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

7.0%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.6% of listings are out of stock. The average listing ranks #523 within Wigs. It carries 144 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

21.6%

Average rank

#523in Wigs

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

144per listing

Listings tracked

40

16 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

16

Successful launches

1Amazon's first-year sales bar

Average brand age

37 months