Mrs Roper Caftan

Shoppers searched for this 332K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $238K a year.

Searches, last 12 months

332K

Growth, 90 days vs prior 90

-4.6%

Conversion, latest week

2.6%

Market size, estimated

$238Ka year

Peak month

October8.9× the quietest month

Top search term

mrs roper costumes for women156K searches a year

Listings sell for $27.14 on average, from $17.61 to $47.63. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $27.14 that is $3K to $7K a year per listing.

Average price

$27.14inside the $15 to $100 sweet spot

Price range

$17.61–$47.63

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

10.2%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #280 within Swimsuits & Cover Ups. It carries 843 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

5.4%

Average rank

#280in Swimsuits & Cover Ups

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

843per listing

Listings tracked

14

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

37 months