Is mrs roper caftan profitable to sell on Amazon United States?

The niche generates $238K/yr across 14 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -4.6%. Flapen's verdict: Skip it (38/100).

How competitive is the mrs roper caftan niche?

11 brands and 13 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in mrs roper caftan?

Top complaints mined from reviews: Size-Overall, Material Quality, Wrinkles. The return rate is 10.2% — above our launch gate.

When does demand for mrs roper caftan peak?

Demand peaks in Sep–Oct; the busiest month runs 8.9× the quietest.

What does it cost to enter the mrs roper caftan niche?

Listings span $17.61–$47.63; the average listing price is $27.14 (sweet spot $15–$100). The average incumbent carries 843 reviews — the moat a new listing must climb.

Mrs Roper Caftan

Skip it

High returns (10.2%) — this niche doesn't clear our bar today.

Avg price

Incredible$27.14

avg listing price — sweet spot $15–$100

Price range

Incredible$17.61–$47.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good842.64

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$238K

$238K/yr · 332K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-4.6%

90-day search growth — must beat 0% to launch

Competition

Bad75%

top-5 click share — a locked-up shelf

Returns

Bad10.2%

return rate — above 5% kills the launch gate

Signals High Returns

Is mrs roper caftan profitable on Amazon?

According to Flapen's Amazon United States niche tracking, mrs roper caftan is a $238K/yr Amazon United States market (332K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 38/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

mrs roper caftan market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $217K–$271K; units × avg price
Conversion rate: 2.6%
Avg BSR: #280
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 5.4%
Avg brand age: 37 months
Avg seller age: 202 days

Competition: brands, sellers & click share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 falling

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

14%

IMAGEKOPE41%
MAKABO21%
Yanziliu9%
Velmitten6%
Maiteenly5%
SOMSOC3%
Open — no brand owns it (5 brands, 14%)

mrs roper caftan demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.6% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 8.9×

Open Trend

Top mrs roper caftan search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

mrs roper costumes for women156K/yr -1.8%1.2% conv.
mrs roper costume93K/yr -8.4%0.8% conv.
mrs roper38K/yr -3.8%0.9% conv.
mrs. roper costume15K/yr -15.7%1.2% conv.
ms roper costume11K/yr -6.2%1.4% conv.
roper romp costumes6K/yr +30.5%0.7% conv.
helen roper costume8K/yr -11.3%1.0% conv.
mrs roper outfits4K/yr -34.1%0.7% conv.

All search terms

Top mrs roper caftan products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kaftan Dresses for Women Plus Size Bathing Suit Cover up Caftan Maxi Beach Dresses

IMAGEKOPE$18.064.4★3,628 rev

MAKABO Kaftan Dresses for Women Plus Size Moo Moos Caftan Beach Dresses

MAKABO$19.984.5★1,397 rev

MAKABO Womens Kaftan Dresses Plus Size Muumuu Caftan Beach Dresses

MAKABO$21.634.5★1,397 rev

Yanziliu Kaftan Dress for Women Plus Size Hawaiian Batwing Sleeve Beach Cover Up Summer Swimsuit Dresses

Yanziliu$19.044.6★857 rev

Velmitten Landlady Costume Including Caftan Dress Curly Wig Necklace Earring Sunglasses Rings Hair Clip for Halloween Cosplay (Art Deco Waves)

Velmitten$47.634.8★171 rev

Newest

by launch date

SOMSOC 6PCS Women Costume Set with Short Curly Orange Wig Print Caftan Dress Jewelry Sunglasses for Cosplay Halloween Party

SOMSOC$36.0816 rev

7mo ago

Velmitten Landlady Costume Including Caftan Dress Curly Wig Necklace Earring Sunglasses Rings Hair Clip for Halloween Cosplay (Art Deco Waves)

Velmitten$47.63171 rev

9mo ago

Maiteenly 7pcs Halloween Lady Costume Curly Red Brown Wig Print Caftan Dresses Jewelry Set and Sunglass for Cosplay Party (Flamingo)

Maiteenly$46.395 rev

9mo ago

Cyyacen Women Roper Curly Orange Red Cosplay Wig with Necklace Earrings and Sunglasses for Women Hallween Costume Wig

Cyyacen$22.3560 rev

10mo ago

Maiteenly 6 Pcs Landlady Women Costume Curly Wig Print Caftan Dresses Jewelry Set and Sunglass for Cosplay Party(Novel)

Maiteenly$45.4118 rev

1y ago

What reviews say buyers love and hate about mrs roper caftan

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall23%

“Light weight and comfortable”

Quality-Overall14%

“The necklace is of good quality”

Size-Overall12%

“this was snug to my body”

Color11%

“Colors are beautiful”

Soft Feel4%

“Silky”

Shape/Style4%

“Its a cute style”

Weight Light4%

“The fabric feels lightweight”

Value For Money3%

“Good value”

Material Quality3%

“breathable material”

Wig/Artificial Hair Quality2%

“The wig is comfortable”

What buyers complain about

Size-Overall24%

“Too small”

Material Quality10%

“cheap material”

Wrinkles4%

“Not wrinkle resistant”

Color4%

“Looks VERY VERY CHEAP due to colors”

Smell3%

“Stinks”

Quality-Overall3%

“Cheaply made”

Shrinkage Resistance3%

“Shrinks Horribly”

Thickness3%

“Not sheer”

Value For Money3%

“not worth the cost”

Durability3%

“Rips easily”

Top return reasons

Size-Overall42%

Length11%

Material Quality10%

Color5%

Advertised Vs Actual Product3%

Thin3%

Chest Fit3%

Waist Fit3%

Shape/Style2%

Width2%

Common mrs roper caftan questions

Is mrs roper caftan profitable to sell on Amazon United States?: The niche generates $238K/yr across 14 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -4.6%. Flapen's verdict: Skip it (38/100).
How competitive is the mrs roper caftan niche?: 11 brands and 13 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in mrs roper caftan?: Top complaints mined from reviews: Size-Overall, Material Quality, Wrinkles. The return rate is 10.2% — above our launch gate.
When does demand for mrs roper caftan peak?: Demand peaks in Sep–Oct; the busiest month runs 8.9× the quietest.
What does it cost to enter the mrs roper caftan niche?: Listings span $17.61–$47.63; the average listing price is $27.14 (sweet spot $15–$100). The average incumbent carries 843 reviews — the moat a new listing must climb.