Mrs Doubtfire Costume
FailAn estimated 13.3% of orders come back, so Mrs Doubtfire Costume is a Fail.
- Flapen Score
- 31 / 100Ranks 15,685 of 16,930 Clothing, Shoes & Jewelry niches · −14 vs the category median of 4531
- Market size
- $12K/yr47K searches / yr
- 90-day growth
- -10.8%search demand this quarter
- Competition
- 85%top-5 click share · 8 brands · 10 sellers
Flapen Score
Mrs Doubtfire Costume against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Mrs Doubtfire Costume is stronger. Inside it, weaker.
Market
The Mrs Doubtfire Costume market on Amazon at a glance
Shoppers on Amazon United States searched for Mrs Doubtfire Costume 47K times last year and spent an estimated $12K. The top 5 brands take 89% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 31 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.
- Searches, last 12 months
- 47K
- Growth, 90 days vs prior 90
- -10.8%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $12Ka year
- Peak month
- October25.2× the quietest month
- Top search term
- mrs doubtfire costume29K searches a year
02 · Price
A sale here is worth $26.37.
Listings sell for $26.37 on average, from $8.71 to $47.69. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $26.37 that is $0 to $3K a year per listing.
- Average price
- $26.37inside the $15 to $100 sweet spot
- Price range
- $8.71–$47.69
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 13.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #1,894 within Wigs. It carries 718 reviews at 3.86 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 100%
- Out of stock, average day
- 12.0%
- Average rank
- #1,894in Wigs
- Average rating
- 3.86 starsAmazon United States average 4.42 stars
- Average reviews
- 718per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Mrs Doubtfire Costume products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
10
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
5%
- Brand 142%
- Brand 214%
- Brand 313%
- Brand 411%
- Brand 59%
- Brand 66%
- Open — no brand owns it (2 brands, 5%)
Demand
Mrs Doubtfire Costume search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 25.2×
Search terms
Top Mrs Doubtfire Costume search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mrs doubtfire costume29K/yr
- mrs. doubtfire costume10K/yr
- mrs doubtfire wig8K/yr
Reviews and returns
What reviews say buyers love and hate about Mrs Doubtfire Costume
We read the reviews and the return reasons for every product selling here.
“Of course theyre oversized even on an adult”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mrs Doubtfire Costume questions
Answered from the same tracked data.