Mr and Mrs Shirts

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +24.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.

Searches, last 12 months

171K

Growth, 90 days vs prior 90

+24.8%

Conversion, latest week

0.7%

Market size, estimated

$20Ka year

Peak month

December2.3× the quietest month

Top search term

funny husband shirts30K searches a year

Listings sell for $18.36 on average, from $7.23 to $45.08. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $18.36 that is $0 to $2K a year per listing.

Average price

$18.36inside the $15 to $100 sweet spot

Price range

$7.23–$45.08

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

4.6%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #34,897 within T-Shirts. It carries 714 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

88%

Out of stock, average day

1.9%

Average rank

#34,897in T-Shirts

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

714per listing

Listings tracked

142

49 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

49

Successful launches

4Amazon's first-year sales bar

Average brand age

29 months