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Movie Character Adult Halloween Costumes

Skip it

Weak search conversion (0.1%) — this niche doesn't clear our bar today.

Market size 4Growth 18Conversion 2Competition 77Returns 11Price range 89Avg price 95Brand share 84Review moat 51Quality gap 57

Avg price

Incredible$29.75

avg listing price — sweet spot $15–$100

Price range

Great$8.58–$99.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great51%

top-5 brand share — no brand owns this niche

Competition

Great38%

top-5 click share — an open shelf

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,466.66

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-13.5%

90-day search growth — must beat 0% to launch

Returns

Bad8.8%

return rate — above 5% kills the launch gate

Market size

Bad$17K

$17K/yr · 443K searches

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Is movie character adult halloween costumes profitable on Amazon?

According to Flapen's Amazon United States niche tracking, movie character adult halloween costumes is a $17K/yr Amazon United States market (443K searches/yr). The top 5 brands hold 51% of demand. Verdict: Skip it — 42/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

movie character adult halloween costumes market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
1K–1K
avg 0–100/product
Revenue / yr
$30K–$37K
units × avg price
Conversion rate
0.1%
Avg BSR
#5,854
Page quality
0%
Prime
95%
Sponsored
83%
Out of stock
11.7%
Avg brand age
40 months
Avg seller age
186 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

48 rising

Sellers

72

Top-5 brand share

51%

Top 20: 79%

Top-5 click share

38%

Top 20: 67%

Open market

46%

  • Touchat14%
  • Fun Costumes11%
  • Wishliker10%
  • COSUSKET9%
  • BIQIO7%
  • Vanderdyken3%

movie character adult halloween costumes demand & seasonality

Weekly Amazon search volume, last 37 weeks — -13.5% search growth over the last 90 days.
80K60KSpike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26

Top movie character adult halloween costumes search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • character costumes for adults22K/yr
  • cartoon costumes for adults41K/yr
  • male costume21K/yr
  • clearance adult costumes8K/yr
  • unique costumes for women19K/yr
  • male costumes17K/yr
  • plus size halloween costumes men32K/yr
  • cheap costumes for men8K/yr
  • simple halloween costumes men19K/yr
  • easy costumes for men13K/yr
All search terms

Top movie character adult halloween costumes products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$5146%$1K9%$2K12%$2K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about movie character adult halloween costumes

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall19%

“The sizing is true to size”

Quality-Overall15%

“Amazing quality”

Value For Money12%

“Definitely worth the price”

Comfort-Overall10%

“It's very comfortable”

Warmth6%

“warm”

Soft Feel6%

“The material itself is soft and cozy, and the design is really cute”

Advertised Vs Actual Product4%

“as described”

Gifting Purpose3%

“Was a fun gift”

Fun/Entertainment Experience3%

“Totally a fun bunny all kids loved it recommend 100 percent”

Ease Of Use3%

“Easy to use”

What buyers complain about

Size-Overall18%

“Too big”

Quality-Overall11%

“Quality sucks”

Advertised Vs Actual Product9%

“Nothing like the picture”

Product Condition6%

“USED”

Durability5%

“Falling apart”

Zipper Quality4%

“Cuffs, size and zippers different”

Thickness4%

“Looks like thin felt”

Material Quality3%

“Its made of cheap 100% polyester. cheap costume material”

Functionality-Overall3%

“Poor work”

Ease Of Use3%

“way to hard to put on not worth it”

Top return reasons

Size-Overall60%
Length7%
Advertised Vs Actual Product5%
Quality-Overall4%
Material Quality4%
Product Condition2%
Color2%
Value For Money1%
Thigh Fit1%
Waist Fit1%

Common movie character adult halloween costumes questions

Is movie character adult halloween costumes profitable to sell on Amazon United States?
The niche generates $17K/yr across 59 tracked products. 3 of 11 products launched in the last 360 days are still selling. 90-day search growth is -13.5%. Flapen's verdict: Skip it (42/100).
How competitive is the movie character adult halloween costumes niche?
48 brands and 72 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 51% of demand.
What do buyers complain about in movie character adult halloween costumes?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 8.8% — above our launch gate.
What does it cost to enter the movie character adult halloween costumes niche?
Listings span $8.58–$99.56; the average listing price is $29.75 (sweet spot $15–$100). The average incumbent carries 1,467 reviews — the moat a new listing must climb.