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Movado Watches for Women

Fail

Prices span $88.35–$684.79, mostly outside the sweet spot, so Movado Watches for Women is a Fail.

Flapen Score
27
27 / 100
Ranks 16,290 of 16,930 Clothing, Shoes & Jewelry niches · −18 vs the category median of 45
Market size
$363K/yr719K searches / yr
90-day growth
+3.6%search demand this quarter
Competition
67%top-5 click share · 7 brands · 50 sellers

Flapen Score

Movado Watches for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Movado Watches for Women is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Movado Watches for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Movado Watches for Women 719K times last year and spent an estimated $363K. The top 5 brands take 96% of clicks. Flapen scores it 27 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 719K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $363K a year.

Searches, last 12 months
719K
Growth, 90 days vs prior 90
+3.6%
Conversion, latest week
0.2%
Market size, estimated
$363Ka year
Top search term
movado watches for women357K searches a year

02 · Price

A sale here is worth $240.62.

Listings sell for $240.62 on average, from $88.35 to $684.79. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $240.62 that is $0 to $24K a year per listing.

Average price
$240.62above the $15 to $100 sweet spot
Price range
$88.35–$684.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$24K
Returns
8.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #885 within Watches. It carries 710 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
11.5%
Average rank
#885in Watches
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
710per listing
Listings tracked
24

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
47 months

Products

Top Movado Watches for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

50

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

67%

Top 20: 95%

Open market

2%

  • Brand 146%
  • Brand 235%
  • Brand 310%
  • Brand 45%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Movado Watches for Women search demand

Weekly searches over the year. Pick a range.

20K15KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Movado Watches for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • movado watches for women357K/yr
  • reloj bulova para mujer133K/yr
  • bulova women63K/yr
  • bulova mujer21K/yr
  • reloj bulova mujer19K/yr
  • reloj bulova para mujer original14K/yr
  • bulova ladies watch11K/yr
  • bulova sutton womens watch10K/yr
  • reloj mujer bulova8K/yr
  • bulova automatic watches for women8K/yr

Reviews and returns

What reviews say buyers love and hate about Movado Watches for Women

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Color”
8.2%of orders come back
“the coloring is very dull”
A buyer, on “Color”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Movado Watches for Women questions

Answered from the same tracked data.