Movado
FailProducts sell for $500.20 on average, outside the sweet spot, so Movado is a Fail.
- Flapen Score
- 32 / 100Ranks 15,464 of 16,930 Clothing, Shoes & Jewelry niches · −13 vs the category median of 4532
- Market size
- $262K/yr655K searches / yr
- 90-day growth
- +11.6%search demand this quarter
- Competition
- 42%top-5 click share · 9 brands · 34 sellers
Flapen Score
Movado against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Movado is stronger. Inside it, weaker.
Market
The Movado market on Amazon at a glance
Shoppers on Amazon United States searched for Movado 655K times last year and spent an estimated $262K. The top 5 brands take 96% of clicks. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 0.1% of those searches ended in a purchase.
Shoppers searched for this 655K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $262K a year.
- Searches, last 12 months
- 655K
- Growth, 90 days vs prior 90
- +11.6%
- Conversion, latest week
- 0.1%
- Market size, estimated
- $262Ka year
- Top search term
- movado207K searches a year
02 · Price
A sale here is worth $500.20.
Listings sell for $500.20 on average, from $14.28 to $1427.79. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $500.20 that is $0 to $50K a year per listing.
- Average price
- $500.20above the $15 to $100 sweet spot
- Price range
- $14.28–$1427.79
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$50K
- Returns
- 5.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 27.0% of listings are out of stock. The average listing ranks #2,502 within Watches. It carries 2,841 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 27.0%
- Average rank
- #2,502in Watches
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 2,841per listing
- Listings tracked
- 42
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Movado products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bulova Our Lady of Guadalupe Gold Stainless Steel 3-Hand Quartz Watch with Diamonds
- Price
- $257.73
- Rating
- 4.8/5
- Reviews
- 56
- Age
- 3y ago

Fossil Mens Watch Neutra Quartz Stainless Steel Chronograph Watch for Men Color: Silver
- Price
- $136.10
- Rating
- 4.6/5
- Reviews
- 6,646
- Age
- 5y ago

Bulova Our Lady of Guadalupe Gold Stainless Steel 3-Hand Quartz Watch with Diamonds
- Price
- $256.71
- Rating
- 4.8/5
- Reviews
- 56
- Age
- 3y ago

Diesel Mr. Daddy 2.0 Mens Watch Stainless Steel Chronograph Sports Watch for Men Color: Black Iridescent
- Price
- $314.87
- Rating
- 4.4/5
- Reviews
- 1,136
- Age
- 9y ago

Movado Bold TR90 Mens Luxury Chronograph Watch - Swiss Quartz Movement Silicone Strap Water Resistance 30 Meters (3ATM) - Sporty Timepiece - Gift for Him - 43.5mm
- Price
- $635.06
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 1y ago
Trending
estimated 90-day click momentum
CHAOREN Mens Belt Leather Ratchet Belt - Customizable Fit Effortless Style (35mm)
- Price
- $14.28
- Rating
- 4.6/5
- Reviews
- 49,874
- Age
- 6y ago

Fossil Mens Watch Neutra Quartz Stainless Steel Chronograph Watch for Men Color: Silver
- Price
- $136.10
- Rating
- 4.6/5
- Reviews
- 6,646
- Age
- 5y ago

Fossil Mens Watch Townsman Automatic Smoke Stainless Steel Watch for Men
- Price
- $202.14
- Rating
- 4.5/5
- Reviews
- 4,604
- Age
- 1y ago

Bulova Our Lady of Guadalupe Gold Stainless Steel 3-Hand Quartz Watch with Diamonds
- Price
- $257.73
- Rating
- 4.8/5
- Reviews
- 56
- Age
- 3y ago

Diesel Mr. Daddy 2.0 Mens Watch Stainless Steel Chronograph Sports Watch for Men Color: Black Iridescent
- Price
- $314.87
- Rating
- 4.4/5
- Reviews
- 1,136
- Age
- 9y ago
Newest
by launch date
Movado Face Watch - Swiss Quartz Leather Strap - Classic Timeless Luxury Fashion Timepiece for Him or Her - 41mm
- Price
- $352.42
- Rating
- 5.0/5
- Reviews
- 13
- Age
- 10mo ago

Fossil Mens Watch Townsman Automatic Smoke Stainless Steel Watch for Men
- Price
- $202.14
- Rating
- 4.5/5
- Reviews
- 4,604
- Age
- 1y ago

Movado Museum Classic Mens Automatic Watch Leather Strap Self-Winding Luxury Timepiece - Gift for Him - 40mm
- Price
- $1037.57
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 1y ago

Movado Museum Classic Mens Automatic Watch Stainless Steel Bracelet Self-Winding Luxury Timepiece - Gift for Him - 40mm
- Price
- $1394.27
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago

Movado Bold TR90 Mens Luxury Chronograph Watch - Swiss Quartz Movement Silicone Strap Water Resistance 30 Meters (3ATM) - Sporty Timepiece - Gift for Him - 43.5mm
- Price
- $635.06
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
34
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
42%
Top 20: 76%
Open market
3%
- Movado46%
- Fossil21%
- Bulova19%
- Diesel7%
- MVMT3%
- CHAOREN2%
- Open — no brand owns it (3 brands, 3%)
Search terms
Top Movado search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- movado207K/yr
- movado watch112K/yr
- mavado-watches man47K/yr
- movado watches40K/yr
- movado bold watches for men43K/yr
- movado watch men24K/yr
- movado automatic watches for men23K/yr
- movado bold26K/yr
- reloj movado22K/yr
- clearance movado watches8K/yr
Reviews and returns
What reviews say buyers love and hate about Movado
We read the reviews and the return reasons for every product selling here.
“broke after one wear”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Movado questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









