Skip to content

Movado

Fail

Products sell for $500.20 on average, outside the sweet spot, so Movado is a Fail.

Flapen Score
32
32 / 100
Ranks 15,464 of 16,930 Clothing, Shoes & Jewelry niches · −13 vs the category median of 45
Market size
$262K/yr655K searches / yr
90-day growth
+11.6%search demand this quarter
Competition
42%top-5 click share · 9 brands · 34 sellers

Flapen Score

Movado against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Movado is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Movado market on Amazon at a glance

Shoppers on Amazon United States searched for Movado 655K times last year and spent an estimated $262K. The top 5 brands take 96% of clicks. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 655K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $262K a year.

Searches, last 12 months
655K
Growth, 90 days vs prior 90
+11.6%
Conversion, latest week
0.1%
Market size, estimated
$262Ka year
Top search term
movado207K searches a year

02 · Price

A sale here is worth $500.20.

Listings sell for $500.20 on average, from $14.28 to $1427.79. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $500.20 that is $0 to $50K a year per listing.

Average price
$500.20above the $15 to $100 sweet spot
Price range
$14.28–$1427.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$50K
Returns
5.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 27.0% of listings are out of stock. The average listing ranks #2,502 within Watches. It carries 2,841 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
27.0%
Average rank
#2,502in Watches
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
2,841per listing
Listings tracked
42

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Movado products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

34

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

42%

Top 20: 76%

Open market

3%

  • Brand 146%
  • Brand 221%
  • Brand 319%
  • Brand 47%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (3 brands, 3%)

Search terms

Top Movado search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • movado207K/yr
  • movado watch112K/yr
  • mavado-watches man47K/yr
  • movado watches40K/yr
  • movado bold watches for men43K/yr
  • movado watch men24K/yr
  • movado automatic watches for men23K/yr
  • movado bold26K/yr
  • reloj movado22K/yr
  • clearance movado watches8K/yr

Reviews and returns

What reviews say buyers love and hate about Movado

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Durability”
5.2%of orders come back
“broke after one wear”
A buyer, on “Durability”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Movado questions

Answered from the same tracked data.