Movado
Skip itPricing outside the sweet spot ($500.20 avg) — this niche doesn't clear our bar today.
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Market size
Okay$262K$262K/yr · 655K searches
Growth
Okay+11.6%90-day search growth — must beat 0% to launch
Review moat
Okay2,841.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.2%return rate — above 5% kills the launch gate
Brand share
Bad96%top-5 brand share — brand-locked demand
Price range
Bad$14.28–$1427.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Avg price
Bad$500.20avg listing price — sweet spot $15–$100
Is movado profitable on Amazon?
According to Flapen's Amazon United States niche tracking, movado is a $262K/yr Amazon United States market (655K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 32/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
movado market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $375K–$500K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #2,502
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 27.0%
- Avg brand age
- 51 months
- Avg seller age
- 174 days
Competition: brands, sellers & click share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
34
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
42%
Top 20: 76%
Open market
3%
- Movado46%
- Fossil21%
- Bulova19%
- Diesel7%
- MVMT3%
- CHAOREN2%
- Open — no brand owns it (3 brands, 3%)
Top movado search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- movado207K/yr
- movado watch112K/yr
- mavado-watches man47K/yr
- movado watches40K/yr
- movado bold watches for men43K/yr
- movado watch men24K/yr
- movado automatic watches for men23K/yr
- movado bold26K/yr
- reloj movado22K/yr
- clearance movado watches8K/yr
Top movado products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bulova Our Lady of Guadalupe Gold Stainless Steel 3-Hand Quartz Watch with Diamonds
Bulova$257.734.8★56 rev
Fossil Mens Watch Neutra Quartz Stainless Steel Chronograph Watch for Men Color: Silver
Fossil$136.104.6★6,646 rev
Bulova Our Lady of Guadalupe Gold Stainless Steel 3-Hand Quartz Watch with Diamonds
Bulova$256.714.8★56 rev
Diesel Mr. Daddy 2.0 Mens Watch Stainless Steel Chronograph Sports Watch for Men Color: Black Iridescent
Diesel$314.874.4★1,136 rev
Movado Bold TR90 Mens Luxury Chronograph Watch - Swiss Quartz Movement Silicone Strap Water Resistance 30 Meters (3ATM) - Sporty Timepiece - Gift for Him - 43.5mm
Movado$635.064.6★15 rev
Newest
by launch date
Movado Face Watch - Swiss Quartz Leather Strap - Classic Timeless Luxury Fashion Timepiece for Him or Her - 41mm
Movado$352.4213 rev
Fossil Mens Watch Townsman Automatic Smoke Stainless Steel Watch for Men
Fossil$202.144,604 rev
Movado Museum Classic Mens Automatic Watch Leather Strap Self-Winding Luxury Timepiece - Gift for Him - 40mm
Movado$1037.5714 rev
Movado Museum Classic Mens Automatic Watch Stainless Steel Bracelet Self-Winding Luxury Timepiece - Gift for Him - 40mm
Movado$1394.273 rev
Movado Bold TR90 Mens Luxury Chronograph Watch - Swiss Quartz Movement Silicone Strap Water Resistance 30 Meters (3ATM) - Sporty Timepiece - Gift for Him - 43.5mm
Movado$635.0615 rev
Trending
90-day click momentum
CHAOREN Mens Belt Leather Ratchet Belt - Customizable Fit Effortless Style (35mm)
CHAOREN$14.284.6★
Fossil Mens Watch Neutra Quartz Stainless Steel Chronograph Watch for Men Color: Silver
Fossil$136.104.6★
Fossil Mens Watch Townsman Automatic Smoke Stainless Steel Watch for Men
Fossil$202.144.5★
Bulova Our Lady of Guadalupe Gold Stainless Steel 3-Hand Quartz Watch with Diamonds
Bulova$257.734.8★
Diesel Mr. Daddy 2.0 Mens Watch Stainless Steel Chronograph Sports Watch for Men Color: Black Iridescent
Diesel$314.874.4★
What reviews say buyers love and hate about movado
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality watch”
“Well worth it”
“Was happy to receive this watch for my Granddaughter it fit perfect”
“timeless style”
“Comes as advertised”
“Easy to use”
“Beautiful on the wrist”
“comfortable”
“he loves the design”
“I have purchased multiple different types and colors”
What buyers complain about
“broke after one wear”
“Bigger”
“unfortunately too big on my wrist”
“Quality is Declining”
“the watch looks expensive”
“Hadnt worn this watch for a while after the battery died”
“Doesn't work”
“This band is not adjustable by the way”
“the two pins holding the buckle broke”
“Uncomfortable”
Top return reasons
Common movado questions
- Is movado profitable to sell on Amazon United States?
- The niche generates $262K/yr across 42 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +11.6%. Flapen's verdict: Skip it (32/100).
- How competitive is the movado niche?
- 9 brands and 34 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in movado?
- Top complaints mined from reviews: Durability, Size-Overall, Wrist Fit. The return rate is 5.2% — above our launch gate.
- What does it cost to enter the movado niche?
- Listings span $14.28–$1427.79; the average listing price is $500.20 (sweet spot $15–$100). The average incumbent carries 2,841 reviews — the moat a new listing must climb.