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48

Mott and Bow

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 21Growth 57Conversion 11Competition 65Returns 23Price range 95Avg price 95Brand share 0Review moat 72Quality gap 100

Quality gap

Incredible3.4★

avg incumbent rating — lower means beatable quality

Avg price

Incredible$42.92

avg listing price — sweet spot $15–$100

Price range

Incredible$15.95–$96.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good622.18

avg incumbent reviews — the moat a new listing must climb

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Growth

Good+30.6%

90-day search growth — must beat 0% to launch

Returns

Bad5.5%

return rate — above 5% kills the launch gate

Market size

Bad$84K

$84K/yr · 223K searches

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

Is mott and bow profitable on Amazon?

According to Flapen's Amazon United States niche tracking, mott and bow is a $84K/yr Amazon United States market (223K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

mott and bow market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
750–1K
avg 0–100/product
Revenue / yr
$32K–$43K
units × avg price
Conversion rate
0.9%
Avg BSR
#726
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
0.0%
Avg brand age
34 months
Avg seller age
161 days

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

46%

Top 20: 87%

Open market

0%

  • Mott & Bow92%
  • True Classic4%
  • Sailwind2%
  • KLIEGOU1%
  • BAMBOO COOL1%

mott and bow demand & seasonality

Weekly Amazon search volume, last 16 weeks — +30.6% search growth over the last 90 days.
9K7KSpike '26Mar '26Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26

Top mott and bow search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • mott and bow t shirts78K/yr
  • mott and bow90K/yr
  • mott and bow mens t shirts23K/yr
  • mott & bow t shirts11K/yr
  • mott & bow7K/yr
  • mott bow5K/yr
  • mott and bow tees3K/yr
  • mott and bow mens3K/yr
  • mott & bow tshirt men2K/yr
All search terms

Top mott and bow products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$3K8%$7K12%$10K16%$13K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about mott and bow

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall34%

“Fit great”

Quality-Overall11%

“Nice quality, silky smooth,”

Comfort-Overall9%

“So comfortable”

Soft Feel7%

“The material is lightweight cotton/modal and extremely soft and comfortable”

Material Quality5%

“Material is very soft and smooth”

Value For Money4%

“worth the price”

Arm Fit3%

“you hug my arms like I like”

Machine Wash Suitability2%

“they wash beautifully”

Advertised Vs Actual Product2%

“looks exactly like the pictures”

Color2%

“Color seems like it will really last too”

What buyers complain about

Size-Overall25%

“Too small and tight”

Quality-Overall9%

“disappointed by the poor quality of these shirts”

Value For Money9%

“Expensive”

Material Quality6%

“material is terrible now”

Neck Fit5%

“Neck on a large is WAY WAY too big”

Durability4%

“it tore very easily”

Length3%

“kinda long”

Wrinkles3%

“Mine came extremely wrinkled”

Advertised Vs Actual Product3%

“Did not fit as advertised”

Waist Fit3%

“loose on the waist if that is your style”

Top return reasons

Size-Overall52%
Chest Fit8%
Length8%
Material Quality4%
Thin4%
Sleeve Fit3%
Waist Fit3%
Neck Fit3%
Advertised Vs Actual Product2%
Color2%

Common mott and bow questions

Is mott and bow profitable to sell on Amazon United States?
The niche generates $84K/yr across 34 tracked products. 5 of 27 products launched in the last 360 days are still selling. 90-day search growth is +30.6%. Flapen's verdict: Skip it (48/100).
How competitive is the mott and bow niche?
5 brands and 7 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in mott and bow?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 5.5% — above our launch gate.
What does it cost to enter the mott and bow niche?
Listings span $15.95–$96.46; the average listing price is $42.92 (sweet spot $15–$100). The average incumbent carries 622 reviews — the moat a new listing must climb.