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38

Mothman Onesie

Skip it

A small market ($5K/yr) — this niche doesn't clear our bar today.

Market size 1Growth 17Conversion 2Competition 80Returns 20Price range 95Avg price 95Brand share 39Review moat 90Quality gap 27

Avg price

Incredible$33.60

avg listing price — sweet spot $15–$100

Price range

Incredible$19.74–$43.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great209.52

avg incumbent reviews — the moat a new listing must climb

Competition

Great35%

top-5 click share — an open shelf

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Returns

Bad6.4%

return rate — above 5% kills the launch gate

Growth

Bad-16.2%

90-day search growth — must beat 0% to launch

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad$5K

$5K/yr · 75K searches

Is mothman onesie profitable on Amazon?

According to Flapen's Amazon United States niche tracking, mothman onesie is a $5K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 38/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

mothman onesie market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
500–750
avg 0–100/product
Revenue / yr
$17K–$25K
units × avg price
Conversion rate
0.2%
Avg BSR
#44,833
Page quality
0%
Prime
100%
Sponsored
86%
Out of stock
18.3%
Avg brand age
33 months
Avg seller age
195 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

13 rising

Sellers

16

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

35%

Top 20: 80%

Open market

15%

  • YUTCOTC26%
  • MORNINGFLY19%
  • JUOLOET14%
  • NEWCOSPLAY13%
  • AMAMHAHAVA9%
  • KZLFSHI4%
  • Open — no brand owns it (7 brands, 15%)

mothman onesie demand & seasonality

Weekly Amazon search volume, last 91 weeks — -16.2% search growth over the last 90 days.
8K6KSpike '24Prime Day '25Spike '25Holiday '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 15.6×

Top mothman onesie search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • mothman onesie33K/yr
  • moth onesie15K/yr
  • moth onesie adult11K/yr
  • mothman onesie adult8K/yr
  • mothman pajamas5K/yr
  • mothman onesies adult3K/yr
All search terms

Top mothman onesie products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$1818%$36112%$54216%$722101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about mothman onesie

What buyers praise and complain about, mined from review topics.

What buyers love

Warmth14%

“Very warm”

Size-Overall14%

“Fits perfectly”

Quality-Overall12%

“It was more high-quality than expected”

Comfort-Overall12%

“Comfortable”

Thickness7%

“Super thick and cozy”

Value For Money7%

“Worth every cent :-”

Gifting Purpose5%

“Fun gift for my daughter who loves it”

Soft Feel5%

“It's quite soft and adorable”

Storage Capacity3%

“IT HAS POCKETS”

Color2%

“If they made this in other colors”

What buyers complain about

Size-Overall21%

“I would size down”

Quality-Overall14%

“Messed up product :”

Weight Heavy10%

“Hood is a little heavy”

Soft Feel7%

“Fabric definitely isn't the softest”

Ease Of Use5%

“it made it a bit difficult for me to walk in”

Durability5%

“Worn multiple times”

Top return reasons

Size-Overall44%
Sleeve Fit11%
Arm Fit9%
Thigh Fit8%
Length8%
Advertised Vs Actual Product4%
Material Quality4%
Width3%
Weather Proof2%
Quality-Overall2%

Common mothman onesie questions

Is mothman onesie profitable to sell on Amazon United States?
The niche generates $5K/yr across 42 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is -16.2%. Flapen's verdict: Skip it (38/100).
How competitive is the mothman onesie niche?
13 brands and 16 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in mothman onesie?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Weight Heavy. The return rate is 6.4% — above our launch gate.
When does demand for mothman onesie peak?
Demand peaks in Oct–Nov–Dec; the busiest month runs 15.6× the quietest.
What does it cost to enter the mothman onesie niche?
Listings span $19.74–$43.05; the average listing price is $33.60 (sweet spot $15–$100). The average incumbent carries 210 reviews — the moat a new listing must climb.