Mother of the Bride

Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $121K a year.

Searches, last 12 months

3.0M

Growth, 90 days vs prior 90

-5.1%

Conversion, latest week

0.1%

Market size, estimated

$121Ka year

Peak month

April3.0× the quietest month

Top search term

alex evenings dresses471K searches a year

Listings sell for $81.83 on average, from $11.25 to $397.61. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $81.83 that is $0 to $8K a year per listing.

Average price

$81.83inside the $15 to $100 sweet spot

Price range

$11.25–$397.61

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$8K

Returns

21.1%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #3,589 within Dresses. It carries 954 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

62%

Out of stock, average day

8.5%

Average rank

#3,589in Dresses

Average rating

4.11 starsAmazon United States average 4.42 stars

Average reviews

954per listing

Listings tracked

374

186 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

186

Successful launches

7Amazon's first-year sales bar

Average brand age

30 months