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Moth Wings

Maybe

The average product has only 277 reviews. But buyers convert on only 0.9% of searches, so Moth Wings is a Maybe.

Flapen Score
50
50 / 100
Top 30% of 16,930 Clothing, Shoes & Jewelry niches · +5 vs the category median of 45
Market size
$74K/yr403K searches / yr
90-day growth
+58.7%search demand this quarter
Competition
58%top-5 click share · 14 brands · 17 sellers

Flapen Score

Moth Wings against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Moth Wings is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Moth Wings market on Amazon at a glance

Shoppers on Amazon United States searched for Moth Wings 403K times last year and spent an estimated $74K. The top 5 brands take 71% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 403K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +58.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months
403K
Growth, 90 days vs prior 90
+58.7%
Conversion, latest week
0.9%
Market size, estimated
$74Ka year
Peak month
October33.8× the quietest month
Top search term
moth wings122K searches a year

02 · Price

A sale here is worth $19.59.

Listings sell for $19.59 on average, from $9.23 to $34.13. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $19.59 that is $0 to $2K a year per listing.

Average price
$19.59inside the $15 to $100 sweet spot
Price range
$9.23–$34.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
6.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 24.4% of listings are out of stock. The average listing ranks #1,436 within Robes, Capes & Jackets. It carries 277 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
95%
Out of stock, average day
24.4%
Average rank
#1,436in Robes, Capes & Jackets
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
277per listing
Listings tracked
22

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Moth Wings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

17

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

58%

Top 20: 98%

Open market

22%

  • Brand 130%
  • Brand 213%
  • Brand 311%
  • Brand 49%
  • Brand 57%
  • Brand 67%

Demand

Moth Wings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 33.8×

Search terms

Top Moth Wings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • moth wings122K/yr
  • moth costume112K/yr
  • moth wings adult16K/yr
  • moth cape21K/yr
  • moth wings costume30K/yr
  • moth cloak7K/yr
  • moth costume women40K/yr
  • black moth wings10K/yr
  • mothman wings10K/yr
  • moth costume kids6K/yr

Reviews and returns

What reviews say buyers love and hate about Moth Wings

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Value For Money”
16%of negative reviews mention “Durability”
6.9%of orders come back
“Broke after wearing it my first time”
A buyer, on “Durability”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Moth Wings questions

Answered from the same tracked data.