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Moth Wings

Worth a look

Shows a thin review moat (277 avg reviews), but weak search conversion (0.9%) keeps it on the watch list.

Market size 19Growth 74Conversion 12Competition 45Returns 18Price range 76Avg price 86Brand share 57Review moat 86Quality gap 79

Review moat

Great277.23

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$19.59

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great$9.23–$34.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+58.7%

90-day search growth — must beat 0% to launch

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Market size

Bad$74K

$74K/yr · 403K searches

Returns

Bad6.9%

return rate — above 5% kills the launch gate

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Is moth wings profitable on Amazon?

According to Flapen's Amazon United States niche tracking, moth wings is a $74K/yr Amazon United States market (403K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 50/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

moth wings market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
5K–6K
avg 0–100/product
Revenue / yr
$98K–$118K
units × avg price
Conversion rate
0.9%
Avg BSR
#1,436
Page quality
0%
Prime
95%
Sponsored
64%
Out of stock
24.4%
Avg brand age
34 months
Avg seller age
190 days

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

17

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

58%

Top 20: 98%

Open market

22%

  • Ryshman30%
  • Seasons13%
  • Remagr11%
  • BWVQNO9%
  • Niurui7%
  • Yinder7%

moth wings demand & seasonality

Weekly Amazon search volume, last 104 weeks — +58.7% search growth over the last 90 days.
60K40KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 33.8×

Top moth wings search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • moth wings122K/yr
  • moth costume112K/yr
  • moth wings adult16K/yr
  • moth cape21K/yr
  • moth wings costume30K/yr
  • moth cloak7K/yr
  • moth costume women40K/yr
  • black moth wings10K/yr
  • mothman wings10K/yr
  • moth costume kids6K/yr
All search terms

Top moth wings products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$7K20%$15K30%$22K40%$30K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about moth wings

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money21%

“Worth the Price”

Quality-Overall11%

“So cute and surprisingly good quality got lots of compliments”

Advertised Vs Actual Product10%

“They were better than expected”

Size-Overall9%

“are the perfect size”

Material Quality9%

“Very cute, the material is clearly polyester”

Durability5%

“They are durable”

Weather Proof4%

“cold-weather-friendly costume”

Ease Of Use3%

“Easy to wear”

Design-Overall3%

“The details are fabulous”

Strength3%

“Sturdy and adorable”

What buyers complain about

Durability16%

“Broke after wearing it my first time”

Advertised Vs Actual Product13%

“Not identical”

Material Quality13%

“Cheap material”

Stretchability/Expandability/Elasticity4%

“The loops stretch taught when I reach in front of me with both arms”

Color4%

“not the oxblood/burgundy/dark red depicted here”

Quality-Overall3%

“this may not be the quality you would want”

Shape/Style3%

“The wings pattern was kinda fuzzy”

Ease Of Use3%

“a little hard to figure out how to wear at first”

Transparency3%

“the wings were sheer”

Size-Overall3%

“It's a little long on me I'm 5,2 its just a little long”

Top return reasons

Size-Overall23%
Material Quality11%
Quality-Overall10%
Length7%
Advertised Vs Actual Product7%
Color6%
Defective Material/Parts5%
Thin4%
Smell3%
Strength2%

Common moth wings questions

Is moth wings profitable to sell on Amazon United States?
The niche generates $74K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +58.7%. Flapen's verdict: Worth a look (50/100).
How competitive is the moth wings niche?
14 brands and 17 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in moth wings?
Top complaints mined from reviews: Durability, Advertised Vs Actual Product, Material Quality. The return rate is 6.9% — above our launch gate.
When does demand for moth wings peak?
Demand peaks in Sep–Oct–Nov; the busiest month runs 33.8× the quietest.
What does it cost to enter the moth wings niche?
Listings span $9.23–$34.13; the average listing price is $19.59 (sweet spot $15–$100). The average incumbent carries 277 reviews — the moat a new listing must climb.