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Mossy Oak Pants

Fail

Shoppers spend an estimated $0 a year here, so Mossy Oak Pants is a Fail.

Flapen Score
38
38 / 100
Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 45
Market size
$0/yr209K searches / yr
90-day growth
-44.9%search demand this quarter
Competition
23%top-5 click share · 38 brands · 64 sellers

Flapen Score

Mossy Oak Pants against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Mossy Oak Pants is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mossy Oak Pants market on Amazon at a glance

Shoppers on Amazon United States searched for Mossy Oak Pants 209K times last year and spent an estimated $0. The top 5 brands take 55% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 209K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -44.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
209K
Growth, 90 days vs prior 90
-44.9%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
November11.3× the quietest month
Top search term
realtree camo pants32K searches a year

02 · Price

A sale here is worth $55.29.

Listings sell for $55.29 on average, from $19.18 to $193.33. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $55.29 that is $0 to $6K a year per listing.

Average price
$55.29inside the $15 to $100 sweet spot
Price range
$19.18–$193.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
8.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #3,897 within Active Pants. It carries 2,884 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
90%
Out of stock, average day
13.3%
Average rank
#3,897in Active Pants
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
2,884per listing
Listings tracked
93

04 · Newcomers

2 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
2Amazon's first-year sales bar
Average brand age
45 months

Products

Top Mossy Oak Pants products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

38 rising

Sellers

64

Top-5 brand share

55%

Top 20: 87%

Top-5 click share

23%

Top 20: 49%

Open market

40%

  • Brand 117%
  • Brand 211%
  • Brand 310%
  • Brand 49%
  • Brand 58%
  • Brand 65%

Demand

Mossy Oak Pants search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 11.3×

Search terms

Top Mossy Oak Pants search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • realtree camo pants32K/yr
  • real tree camo pants mens20K/yr
  • waterproof hunting pants19K/yr
  • hunting pants men7K/yr
  • mens camo pants hunting8K/yr
  • insulated hunting pants29K/yr
  • camouflage hunting pants for men8K/yr
  • hunting camo pants for men7K/yr
  • insulated hunting pants for men12K/yr
  • hunting pants for men cold weather4K/yr

Reviews and returns

What reviews say buyers love and hate about Mossy Oak Pants

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Size-Overall”
21%of negative reviews mention “Size-Overall”
8.1%of orders come back
“slightly small”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

24 topics

NegativePositive

FAQ

Common Mossy Oak Pants questions

Answered from the same tracked data.