Is moss agate necklace profitable to sell on Amazon United States?

The niche generates $41K/yr across 20 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +5.8%. Flapen's verdict: Skip it (47/100).

How competitive is the moss agate necklace niche?

17 brands and 19 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in moss agate necklace?

Top complaints mined from reviews: Advertised Vs Actual Product, Quality-Overall, Thickness. The return rate is 2.0%.

When does demand for moss agate necklace peak?

Demand peaks in Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the moss agate necklace niche?

Listings span $5.81–$58.29; the average listing price is $23.24 (sweet spot $15–$100). The average incumbent carries 180 reviews — the moat a new listing must climb.

Moss Agate Necklace

Skip it

A small market ($41K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible$23.24

avg listing price — sweet spot $15–$100

Review moat

Great179.85

avg incumbent reviews — the moat a new listing must climb

Price range

Great$5.81–$58.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.0%

return rate — above 5% kills the launch gate

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+5.8%

90-day search growth — must beat 0% to launch

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad$41K

$41K/yr · 165K searches

Is moss agate necklace profitable on Amazon?

According to Flapen's Amazon United States niche tracking, moss agate necklace is a $41K/yr Amazon United States market (165K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

moss agate necklace market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $35K–$46K; units × avg price
Conversion rate: 1.1%
Avg BSR: #4,268
Page quality: 0%
Prime: 100%
Sponsored: 65%
Out of stock: 4.0%
Avg brand age: 37 months
Avg seller age: 168 days

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

25%

LPBeads25%
Gem's Beauty13%
Pounique11%
HPQQ9%
SAMYA9%
ITI KUOLOLIT8%

moss agate necklace demand & seasonality

Weekly Amazon search volume, last 104 weeks — +5.8% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.0×

Open Trend

Top moss agate necklace search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

moss agate necklace59K/yr -3.0%0.2% conv.
agate58K/yr +7.1%0.1% conv.
moss agate bracelet20K/yr +18.0%0.5% conv.
moss agate pendant8K/yr +29.4%0.3% conv.
agate jewelry6K/yr +37.0%0.0% conv.
moss agate crystal4K/yr -0.4%0.0% conv.
moss agate stone5K/yr -9.1%0.0% conv.
green agate4K/yr +0.0%0.1% conv.

All search terms

Top moss agate necklace products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LPBeads Handmade Natural Gemstone Stretch Elastic 4mm Moss Agate Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men

LPBeads$5.814.5★1,591 rev

Banded Lace Agate Worry Stones Natural Healing Crystals Reiki Palm Stones for Meditation Yoga Relaxation Anxiety Relief Home Decor Madagascar Collection Gift 0.5 Pound

Pounique$16.204.3★327 rev

SAMYA Womens Moss Agate Necklace - 4X2 mm Beads Genuine Moss Agate Beads Jewelry Green Beaded Necklace for Women Stainless Steel Gold-Plated Oval Clasp 18 Length

SAMYA$23.444.2★31 rev

ITI KUOLOLIT Natural Moss Agate Heart Necklaces for Women Solid 925 Sterling Silver Pendants for Wedding Engagement With Chains Fine Jewelry (White Rhodium Plated Moss Agate)

ITI KUOLOLIT$34.104.3★28 rev

HPQQ Moss Agate Necklace for Women Sterling Silver Moss Agate Stone Jewelry

HPQQ$58.294.4★12 rev

Newest

by launch date

SAMYA Womens Moss Agate Necklace - 4X2 mm Beads Genuine Moss Agate Beads Jewelry Green Beaded Necklace for Women Stainless Steel Gold-Plated Oval Clasp 18 Length

SAMYA$23.4431 rev

3mo ago

Lameybrt Evil Eye Bracelet 4 mm Natural Stretch Adjustable Beaded Bracelets for Women Gifts for Birthday/Anniversary/Christmas (B09 Moss Agate One Size)

Lameybrt$6.7891 rev

4mo ago

Gems Beauty Gifts for Her 0.63CTW Square Moss Agate Pendant Necklace in 925 Sterling Silver Womens Silver Necklaces

Gem's Beauty$39.6222 rev

6mo ago

MORIANCE Moss Agate Necklace for Women 10mm Moss Agate Stone Pendant Necklace Jewelry Healing Crystal Necklace Green Crystal Necklace for Women

MORIANCE$9.7411 rev

1y ago

ITI KUOLOLIT Natural Moss Agate Heart Necklaces for Women Solid 925 Sterling Silver Pendants for Wedding Engagement With Chains Fine Jewelry (White Rhodium Plated Moss Agate)

ITI KUOLOLIT$34.1028 rev

1y ago

What reviews say buyers love and hate about moss agate necklace

What buyers praise and complain about, mined from review topics.

What buyers love

Color18%

“Nice and accurate colors to the picture, though”

Quality-Overall17%

“Good quality”

Precious Gemstone14%

“moss agate is one of my favorite stones”

Brightness/Shine/Glow9%

“Pretty, shiny”

Size-Overall7%

“The size was nice for tumbling”

Design-Overall6%

“Cute and sleek”

Advertised Vs Actual Product4%

“Better than advertised”

Value For Money3%

“it is a good value”

Ease Of Use3%

“Easy tumble”

Stretchability/Expandability/Elasticity2%

“The stretch was good”

What buyers complain about

Advertised Vs Actual Product15%

“Deceiving”

Quality-Overall14%

“HORRIBLE QUALITY”

Thickness7%

“dense than it is”

Value For Money7%

“personally, I think they're a bit expensive”

Strap/String Quality7%

“Bad string”

Size-Overall5%

“Beads are very small”

Color5%

“and I do know that each one is different in color”

Top return reasons

Size-Overall38%

Color16%

Advertised Vs Actual Product13%

Wrist Fit5%

Precious Gemstone3%

Quality-Overall3%

Metal Authenticity3%

Chain/Key Quality2%

Fastener Quality2%

Wrong Dimensions2%

Common moss agate necklace questions

Is moss agate necklace profitable to sell on Amazon United States?: The niche generates $41K/yr across 20 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +5.8%. Flapen's verdict: Skip it (47/100).
How competitive is the moss agate necklace niche?: 17 brands and 19 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in moss agate necklace?: Top complaints mined from reviews: Advertised Vs Actual Product, Quality-Overall, Thickness. The return rate is 2.0%.
When does demand for moss agate necklace peak?: Demand peaks in Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the moss agate necklace niche?: Listings span $5.81–$58.29; the average listing price is $23.24 (sweet spot $15–$100). The average incumbent carries 180 reviews — the moat a new listing must climb.