Morticia Addams Wig

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $155K a year.

Searches, last 12 months

99K

Growth, 90 days vs prior 90

-18.8%

Conversion, latest week

8.2%

Market size, estimated

$155Ka year

Peak month

October98.6× the quietest month

Top search term

morticia addams wig69K searches a year

Listings sell for $19.15 on average, from $16.10 to $25.05. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $19.15 that is $5K to $10K a year per listing.

Average price

$19.15inside the $15 to $100 sweet spot

Price range

$16.10–$25.05

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$5K–$10K

Returns

11.2%of orders · Amazon United States median 2.1%

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.2% of listings are out of stock. The average listing ranks #1,068 within Wigs. It carries 1,849 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

100%

Out of stock, average day

17.2%

Average rank

#1,068in Wigs

Average rating

4.24 starsAmazon United States average 4.42 stars

Average reviews

1,849per listing

Listings tracked

14

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

46 months