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Morse Code Necklace

Fail

Demand is soft, at -31.7% this quarter, so Morse Code Necklace is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$67K/yr168K searches / yr
90-day growth
-31.7%search demand this quarter
Competition
60%top-5 click share · 17 brands · 20 sellers

Flapen Score

Morse Code Necklace against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Morse Code Necklace is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Morse Code Necklace market on Amazon at a glance

Shoppers on Amazon United States searched for Morse Code Necklace 168K times last year and spent an estimated $67K. The top 5 brands take 69% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -31.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months
168K
Growth, 90 days vs prior 90
-31.7%
Conversion, latest week
1.9%
Market size, estimated
$67Ka year
Top search term
morse code necklace117K searches a year

02 · Price

A sale here is worth $21.20.

Listings sell for $21.20 on average, from $8.74 to $54.58. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $21.20 that is $0 to $2K a year per listing.

Average price
$21.20inside the $15 to $100 sweet spot
Price range
$8.74–$54.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #17,216 within Chains. It carries 716 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
61%
Out of stock, average day
4.5%
Average rank
#17,216in Chains
Average rating
4.16 starsAmazon United States average 4.42 stars
Average reviews
716per listing
Listings tracked
23

04 · Newcomers

1 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Morse Code Necklace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

20

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

60%

Top 20: 97%

Open market

25%

  • Brand 119%
  • Brand 214%
  • Brand 314%
  • Brand 414%
  • Brand 58%
  • Brand 66%

Search terms

Top Morse Code Necklace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • morse code necklace117K/yr
  • morse code necklaces for women27K/yr
  • morris code necklace for women10K/yr
  • tulas morse code necklace7K/yr
  • morse code necklace custom3K/yr
  • morris code necklace4K/yr

FAQ

Common Morse Code Necklace questions

Answered from the same tracked data.