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Moose Knuckle Coat

Fail

Demand is soft, at -76.9% this quarter, so Moose Knuckle Coat is a Fail.

Flapen Score
16
16 / 100
Ranks 16,872 of 16,930 Clothing, Shoes & Jewelry niches · −29 vs the category median of 45
Market size
$118K/yr84K searches / yr
90-day growth
-76.9%search demand this quarter
Competition
85%top-5 click share · 3 brands · 6 sellers

Flapen Score

Moose Knuckle Coat against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Moose Knuckle Coat is stronger. Inside it, weaker.

16Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Moose Knuckle Coat market on Amazon at a glance

Shoppers on Amazon United States searched for Moose Knuckle Coat 84K times last year and spent an estimated $118K. All 3 brands take every click. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 16 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -76.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $118K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-76.9%
Conversion, latest week
0.3%
Market size, estimated
$118Ka year
Peak month
December15.2× the quietest month
Top search term
moose knuckle25K searches a year

02 · Price

A sale here is worth $425.30.

Listings sell for $425.30 on average, from $34.95 to $1074.81. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $425.30 that is $0 to $43K a year per listing.

Average price
$425.30above the $15 to $100 sweet spot
Price range
$34.95–$1074.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
$0–$43K
Returns
8.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 48.6% of listings are out of stock. The average listing ranks #5,519 within Jackets & Coats. It carries 231 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
33%
Out of stock, average day
48.6%
Average rank
#5,519in Jackets & Coats
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
231per listing
Listings tracked
9

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Moose Knuckle Coat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Brand 181%
  • Brand 29%
  • Brand 39%

Demand

Moose Knuckle Coat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 15.2×

Search terms

Top Moose Knuckle Coat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • moose knuckle25K/yr
  • moose knuckles13K/yr
  • moose knuckle coat32K/yr
  • moose knuckles men3K/yr
  • moose knuckle coat women7K/yr
  • moose knuckles women3K/yr

Reviews and returns

What reviews say buyers love and hate about Moose Knuckle Coat

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Warmth”
50%of negative reviews mention “Stitch/Finish/Polish”
8.9%of orders come back
“the stitching on the hood was undone on arrival”
A buyer, on “Stitch/Finish/Polish”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Moose Knuckle Coat questions

Answered from the same tracked data.