Is moonstone profitable to sell on Amazon United States?

The niche generates $310K/yr across 33 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +22.6%. Flapen's verdict: Worth a look (60/100).

How competitive is the moonstone niche?

26 brands and 28 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in moonstone?

Top complaints mined from reviews: Size-Overall, Color, Advertised Vs Actual Product. The return rate is 2.4%.

When does demand for moonstone peak?

Demand peaks in Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the moonstone niche?

Listings span $5.78–$124.23; the average listing price is $24.29 (sweet spot $15–$100). The average incumbent carries 713 reviews — the moat a new listing must climb.

moonstone

Worth a look

Shows a sweet-spot price point ($24.29 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible$24.29

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Great59%

top-5 brand share — no brand owns this niche

Price range

Good$5.78–$124.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good713.09

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.4%

return rate — above 5% kills the launch gate

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Market size

Good$310K

$310K/yr · 1.0M searches

Growth

Good+22.6%

90-day search growth — must beat 0% to launch

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, moonstone is a $310K/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Dec. Verdict: Worth a look — 60/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

moonstone market data

Units sold / yr: 15K–20K; avg 100–250/product
Revenue / yr: $364K–$486K; units × avg price
Conversion rate: 1.3%
Avg BSR: #1,525
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 1.5%
Avg brand age: 38 months
Avg seller age: 165 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

26 falling

Sellers

Top-5 brand share

59%

Top 20: 94%

Top-5 click share

48%

Top 20: 85%

Open market

36%

LPBeads27%
Fekuar10%
CHELYQST9%
limerencia7%
YAFEINI6%
Amazing Gemstone5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +22.6% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.9×

Open Trend

Top moonstone search terms

moonstone necklace257K/yr +24.1%0.6% conv.
moonstone265K/yr +10.0%0.6% conv.
moonstone bracelet128K/yr +43.2%0.7% conv.
moonstone jewelry89K/yr +34.2%0.3% conv.
moonstone pendant42K/yr +28.4%0.3% conv.
moonstone jewelry for women26K/yr +72.0%0.4% conv.
moon stone35K/yr +5.3%0.5% conv.
moonstone crystals34K/yr -10.1%0.9% conv.
rainbow moonstone25K/yr +13.4%0.5% conv.
moonstone bracelet for women17K/yr +49.9%0.5% conv.

All search terms

Top moonstone products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LPBeads Handmade Natural Gemstone Stretch Elastic 4mm Moonstone Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men

LPBeads$8.844.5★1,591 rev

Fekuar Natural Moonstone Crystal Thumb Worry Stone Hand Carved Healing Crystal Teardrop Pocket Worry Stones for Anxiety Stress Relief Meditation

Fekuar$11.314.6★197 rev

CHELYQST Moon_stone Bracelet - Stone of Success Stretch Natural Stone Crystal Beads Jewelry Gifts for Women Men Unisex Adult 4mm

CHELYQST$6.784.5★137 rev

Limerencia G23 Hypoallergenic Pure Titanium Earrings Opal/Moonstone/Blue Turquoise Stud Earrings F136 Implant Grade|Delicate Jewelry for Sensitive Ears (5mm Moonstone)

limerencia$12.674.4★700 rev

LPBeads 4mm Moonstone Tiny Beaded Bracelets For Women Energy Gem Charm Jewelry Adjustable Bracelet Gifts for Mom Daughter Wife Coworkers Friends Bestie

LPBeads$12.773.8★17 rev

Newest

by launch date

LPBeads 4mm Moonstone Tiny Beaded Bracelets For Women Energy Gem Charm Jewelry Adjustable Bracelet Gifts for Mom Daughter Wife Coworkers Friends Bestie

LPBeads$12.7717 rev

1y ago

Jojomina Moonstone Pendant Necklace for Women New Beginning Jewelry Gifts

Jojomina$12.9418 rev

1y ago

Vinswet Healing Crystal Bracelets for Women Men 4mm Moonstone Natural Stone Beaded Stretch Bracelet Handmade Gemstone Reiki Spiritual Jewelry Gifts

Vinswet$7.70227 rev

1y ago

LPBeads Handmade Natural Gemstone Stretch Elastic 4mm Moonstone Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men

LPBeads$8.841,591 rev

1y ago

LPBeads Handmade Natural Gemstone Stretch Elastic 8mm Moonstone Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men

LPBeads$10.021,591 rev

1y ago

What buyers say about moonstone

What buyers praise and complain about, mined from review topics.

What buyers love

Color18%

“I love the colors”

Quality-Overall16%

“Necklace itself is of decent quality”

Precious Gemstone10%

“The stone is genuine”

Value For Money9%

“Worth It”

Advertised Vs Actual Product8%

“As advertised and very pretty”

Chain/Key Quality5%

“Chain is beautiful”

Size-Overall4%

“it's just the right size”

Design-Overall3%

“Elegant”

Strength2%

“Its strong”

Comfort-Overall1%

“Wearable & attractive”

What buyers complain about

Size-Overall21%

“It was small”

Color12%

“Dont expect any blue”

Advertised Vs Actual Product9%

“doesnt look anything like the picture”

Durability8%

“breakable”

Precious Gemstone6%

“The gem broke off”

Quality-Overall5%

“Poor quality”

Chain/Key Quality4%

“Cheap Chain”

Metal Authenticity3%

“Not 100% Silver”

Allergies2%

“Every post earrings I have worn previously irritate my ears if I even sleep with them in”

Comfort-Overall2%

“quite uncomfortable”

Top return reasons

Size-Overall32%

Advertised Vs Actual Product16%

Color12%

Metal Authenticity7%

Wrist Fit6%

Chain/Key Quality4%

Quality-Overall4%

Precious Gemstone4%

Material Quality3%

Wrong Dimensions2%

Common questions

Is moonstone profitable to sell on Amazon United States?: The niche generates $310K/yr across 33 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +22.6%. Flapen's verdict: Worth a look (60/100).
How competitive is the moonstone niche?: 26 brands and 28 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in moonstone?: Top complaints mined from reviews: Size-Overall, Color, Advertised Vs Actual Product. The return rate is 2.4%.
When does demand for moonstone peak?: Demand peaks in Dec; the busiest month runs 1.9× the quietest.
What does it cost to enter the moonstone niche?: Listings span $5.78–$124.23; the average listing price is $24.29 (sweet spot $15–$100). The average incumbent carries 713 reviews — the moat a new listing must climb.

moonstone

moonstone market data

Competition & brand share

Demand & seasonality

Top moonstone search terms

Top moonstone products on Amazon

Top sellers

Newest

Trending

What buyers say about moonstone

What buyers love

What buyers complain about

Top return reasons

Common questions

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