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Moon Ring

Maybe

The top 5 brands take only 34% of clicks. But buyers convert on only 0.5% of searches, so Moon Ring is a Maybe.

Flapen Score
53
53 / 100
Top 19% of 16,930 Clothing, Shoes & Jewelry niches · +8 vs the category median of 45
Market size
$26K/yr338K searches / yr
90-day growth
-5.2%search demand this quarter
Competition
23%top-5 click share · 64 brands · 69 sellers

Flapen Score

Moon Ring against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Moon Ring is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Moon Ring market on Amazon at a glance

Shoppers on Amazon United States searched for Moon Ring 338K times last year and spent an estimated $26K. The top 5 brands take 34% of clicks. Demand peaks in Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 338K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
338K
Growth, 90 days vs prior 90
-5.2%
Conversion, latest week
0.5%
Market size, estimated
$26Ka year
Peak month
December1.7× the quietest month
Top search term
moon ring100K searches a year

02 · Price

A sale here is worth $15.12.

Listings sell for $15.12 on average, from $6.07 to $62.81. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $15.12 that is $0 to $2K a year per listing.

Average price
$15.12inside the $15 to $100 sweet spot
Price range
$6.07–$62.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #1,540 within Rings. It carries 573 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
2.5%
Average rank
#1,540in Rings
Average rating
4.18 starsAmazon United States average 4.42 stars
Average reviews
573per listing
Listings tracked
94

04 · Newcomers

Amazon counts 0 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Moon Ring products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

$0$521$1K$2K$2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

64 rising

Sellers

69

Top-5 brand share

34%

Top 20: 72%

Top-5 click share

23%

Top 20: 56%

Open market

61%

  • Amaxer8%
  • DURSI8%
  • AmorArtSky7%
  • Florideco6%
  • Hapour5%
  • JUDE5%

Demand

Moon Ring search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Moon Ring search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • moon ring100K/yr
  • sun ring36K/yr
  • sun and moon ring37K/yr
  • moon rings for women29K/yr
  • celestial ring17K/yr
  • moon rings17K/yr
  • moon and star ring18K/yr
  • sun and moon rings9K/yr
  • moon and sun ring8K/yr
  • sterling silver moon ring8K/yr

Reviews and returns

What reviews say buyers love and hate about Moon Ring

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%+1.53

it is quite tight

Size Up

Half size small

Durability12%−0.20

Broke

one broke the first time I wore it

Broke first day

Quality-Overall11%−0.04

SO CHEAPLY made

Cheap product

Low quality

Advertised Vs Actual Product10%−0.09

FALSE ADVERTISING

NOT as described

False advertisement

Color10%−0.06

turned my finger green after a week

Very, very dull gold color

The color is a much darker blue than I expected

Love

Size-Overall19%+1.53

Fits to size

Fits perfectly

Fit as expected

Quality-Overall14%−0.04

feels well made

Quality ring perfect for daily wear

Excellent quality

Color8%−0.06

Beautiful ring with nice coloring

The color is nice

Love the rainbow and moon and stars details, it's held up very nicely so far and hasn't turned my finger green so big pluses for that

Advertised Vs Actual Product8%−0.09

looks as advertised

As described

Looks just like the picture

Value For Money7%+0.41

Amazing price

Great value

Worth purchase

Return

3.0% Return rate 84% Fixable by listing

Size-Overall69%███▇▇█

it is quite tight

Size Up

Half size small

Advertised Vs Actual Product6%▆▃▅█▆▆

FALSE ADVERTISING

NOT as described

False advertisement

Metal Authenticity4%▅▆█▆▅▄

Looks like a cheap gold

Not sterling silver

Silver comes off quickly

Quality-Overall4%▆▆▃▇▇█

SO CHEAPLY made

Cheap product

Low quality

Color4%▄▅█▅▅▅

turned my finger green after a week

Very, very dull gold color

The color is a much darker blue than I expected

FAQ

Common Moon Ring questions

Answered from the same tracked data.