Moon Necklace
Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but weak search conversion (1.2%) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Avg price
Great$21.02avg listing price — sweet spot $15–$100
Price range
Great$5.84–$94.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good792.55avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.4%return rate — above 5% kills the launch gate
Market size
Okay$176K$176K/yr · 721K searches
Growth
Bad-3.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Is moon necklace profitable on Amazon?
According to Flapen's Amazon United States niche tracking, moon necklace is a $176K/yr Amazon United States market (721K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Oct–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
moon necklace market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $168K–$210K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #2,889
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 84%
- Out of stock
- 0.0%
- Avg brand age
- 36 months
- Avg seller age
- 166 days
Competition: brands, sellers & click share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
28 falling
Sellers
44
Top-5 brand share
44%
Top 20: 88%
Top-5 click share
43%
Top 20: 84%
Open market
51%
- KONPJE23%
- kate spade new york6%
- HANLI6%
- ASCOMY5%
- VRIUA5%
- James Michelle4%
moon necklace demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.2% search growth over the last 90 days.Peak months: Oct, Dec · busiest ÷ quietest = 1.9×
Top moon necklace search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- moon necklace214K/yr
- moon necklaces for women81K/yr
- moon jewelry58K/yr
- crescent moon necklace50K/yr
- moon and star necklace35K/yr
- moon pendant30K/yr
- silver moon necklace30K/yr
- gold moon necklace29K/yr
- moon phase necklace26K/yr
- crescent moon27K/yr
Top moon necklace products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KONPJE Sunflower Fidget Necklace for Women Gold Moon Necklace Rotating Heart Necklaces Spinning Crystal Sunflower Anxiety Necklaces Crescent Moons Jewelry Accessories (Moon)
KONPJE$5.844.4★143 rev
HANLI 14K Gold Plated Moon and Star Necklace for Women - Dainty Gold Jewelry for Women
HANLI$12.674.7★485 rev
ASCOMY Dainty 14K Gold Plated Moon and Star Pendant Necklaces for Women Minimalist Cute Crescent Moon Necklaces with Star Tiny Charm Necklace for Everyday Jewelry Gifts
ASCOMY$11.154.5★1,681 rev
VRIUA Moon Necklace for Women Dainty Gold Necklace 14k Gold Plated Moon Pendant Necklace Simple Jewelry Everyday for Women
VRIUA$14.044.6★1,006 rev
James Michelle Luna Moon Necklace for Women Waterproof Tarnish-Free Gold PVD Coated Jewelry Hypoallergenic Perfect for Beach Weddings Gifts Large 20 Chain
James Michelle$71.574.2★58 rev
Newest
by launch date
kate spade new york Youre A Gem Pave Moon Pendant
kate spade new york$37.8444 rev
kate spade new york Youre A Gem Pave Moon Pendant
kate spade new york$37.721 rev
xdlhghe Moon Necklace for Women Silver Star Pendant Dainty Rhinestone Cute Long Necklace Jewelry Gift (Moon)
xdlhghe$7.4129 rev
BSGRL Silver Necklace - 14k White Gold-plated Moon Star Cubic Zirconia Paved Dainty Necklace for Women 16.5+2 Inch
BSGRL$13.08223 rev
PRTGL Sun and Moon Necklace: 14k Gold Plated Tiny Crescent Moon Little Sun Solar Light Dainty Layered Necklace for
PRTGL$13.66145 rev
Trending
90-day click momentumkate spade new york Youre A Gem Pave Moon Pendant
kate spade new york$37.725.0★
kate spade new york Youre A Gem Pave Moon Pendant
kate spade new york$37.844.2★
Glimmerst Crescent Moon Necklace 18K Gold Plated Stainless Steel Crescent Moon Pendant Necklace Delicate Dainty Crescent Necklace for Women
Glimmerst$9.864.6★
Amaxer Minimalist Phase of the Moon Rings Women Stainless Steel Moon Phase Ring Geometric Crescent Moon Finger Ring Gifts (silver 9)
Amaxer$7.534.6★
James Michelle Luna Moon Necklace for Women Waterproof Tarnish-Free Gold PVD Coated Jewelry Hypoallergenic Perfect for Beach Weddings Gifts Large 20 Chain
James Michelle$71.574.2★
What reviews say buyers love and hate about moon necklace
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“It looks as advertise”
“Beautiful”
“Nice Personal Gift”
“Worth the money”
“Fits great”
“The chain still looks fine”
“The stone is genuine”
“It is very bright and shiny”
“They seem pretty durable”
What buyers complain about
“Looks cheap”
“small”
“Just plane broke”
“The crescent is too narrow”
“I will say it was a bit heavy for being such a little charm”
“Not worth the price”
“Chain came in a knot can not untangle it”
“hard to fasten”
“The photo of the model wearing it is unfortunately deceiving”
“Unfortunately the lock does not lock and stays open”
Top return reasons
Common moon necklace questions
- Is moon necklace profitable to sell on Amazon United States?
- The niche generates $176K/yr across 31 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.2%. Flapen's verdict: Worth a look (51/100).
- How competitive is the moon necklace niche?
- 28 brands and 44 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 44% of demand.
- What do buyers complain about in moon necklace?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 3.4%.
- When does demand for moon necklace peak?
- Demand peaks in Oct–Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the moon necklace niche?
- Listings span $5.84–$94.18; the average listing price is $21.02 (sweet spot $15–$100). The average incumbent carries 793 reviews — the moat a new listing must climb.