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Moon Knight Costume

Fail

Shoppers spend an estimated $14K a year here, so Moon Knight Costume is a Fail.

Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$14K/yr133K searches / yr
90-day growth
-6.8%search demand this quarter
Competition
49%top-5 click share · 20 brands · 31 sellers

Flapen Score

Moon Knight Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Moon Knight Costume is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Moon Knight Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Moon Knight Costume 133K times last year and spent an estimated $14K. The top 5 brands take 64% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months
133K
Growth, 90 days vs prior 90
-6.8%
Conversion, latest week
0.3%
Market size, estimated
$14Ka year
Peak month
October21.2× the quietest month
Top search term
moon knight costume94K searches a year

02 · Price

A sale here is worth $34.97.

Listings sell for $34.97 on average, from $12.88 to $85.26. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $34.97 that is $0 to $3K a year per listing.

Average price
$34.97inside the $15 to $100 sweet spot
Price range
$12.88–$85.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
10.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 20.4% of listings are out of stock. The average listing ranks #38,049 within Boys. It carries 319 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
55%
Out of stock, average day
20.4%
Average rank
#38,049in Boys
Average rating
4.15 starsAmazon United States average 4.42 stars
Average reviews
319per listing
Listings tracked
31

04 · Newcomers

0 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Moon Knight Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 rising

Sellers

31

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

49%

Top 20: 89%

Open market

29%

  • Brand 118%
  • Brand 215%
  • Brand 313%
  • Brand 411%
  • Brand 57%
  • Brand 67%

Demand

Moon Knight Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 21.2×

Search terms

Top Moon Knight Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • moon knight costume94K/yr
  • moon knight cosplay18K/yr
  • moon knight costume men5K/yr
  • moon knight costume kids7K/yr
  • moon knight costume adult5K/yr
  • moonlight costume4K/yr

Reviews and returns

What reviews say buyers love and hate about Moon Knight Costume

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Material Quality”
38%of negative reviews mention “Quality-Overall”
10.6%of orders come back
“Poor quality”
A buyer, on “Quality-Overall”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Moon Knight Costume questions

Answered from the same tracked data.