Is moon earrings profitable to sell on Amazon United States?

The niche generates $129K/yr across 17 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +4.7%. Flapen's verdict: Skip it (44/100).

How competitive is the moon earrings niche?

14 brands and 21 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in moon earrings?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 2.2%.

When does demand for moon earrings peak?

Demand peaks in Oct; the busiest month runs 1.7× the quietest.

What does it cost to enter the moon earrings niche?

Listings span $6.75–$28.14; the average listing price is $13.29 (sweet spot $15–$100). The average incumbent carries 825 reviews — the moat a new listing must climb.

moon earrings

Skip it

Weak search conversion (2.1%) — this niche doesn't clear our bar today.

Returns

Good2.2%

return rate — above 5% kills the launch gate

Review moat

Good825.29

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$13.29

avg listing price — sweet spot $15–$100

Price range

Good$6.75–$28.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Growth

Okay+4.7%

90-day search growth — must beat 0% to launch

Market size

Okay$129K

$129K/yr · 457K searches

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, moon earrings is a $129K/yr Amazon United States market (457K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Oct. Verdict: Skip it — 44/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

moon earrings market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $106K–$133K; units × avg price
Conversion rate: 2.1%
Avg BSR: #851
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 0.0%
Avg brand age: 33 months
Avg seller age: 186 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

23%

Betsey Johnson34%
MALOYANVE15%
GWH10%
FIASASO7%
Watforsh6%
Izpack5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.7% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 1.7×

Open Trend

Top moon earrings search terms

moon earrings131K/yr +1.9%0.5% conv.
celestial earrings62K/yr +16.6%0.2% conv.
sun and moon earrings47K/yr +14.5%0.2% conv.
moon and star earrings39K/yr -0.0%0.3% conv.
moon earrings for women37K/yr +2.6%0.4% conv.
crescent moon earrings18K/yr -3.2%0.4% conv.
star and moon earrings19K/yr -10.1%0.4% conv.
gold moon earrings14K/yr -8.5%0.8% conv.
silver moon earrings13K/yr -1.7%0.9% conv.
sun moon earrings10K/yr +19.2%0.2% conv.

All search terms

Top moon earrings products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Betsey Johnson Celestial Moon & Star Drop Earrings

Betsey Johnson$28.144.6★2,077 rev

MALOYANVE Vintage Sun and Moon Drop Dangle Earrings for Women Unique lightweight Handmade Retro Boho Antiqued Gold Silver Round Coin Earrings for Women Jewelry (Gold Blue Earrings)

MALOYANVE$8.214.4★174 rev

GWH 6 PCS Gold Earrings for Women - Trendy 18K Gold Plated Moon Star Hoop Stackable Cubic Zirconia Chain Dangle Earring Set Stacks for Multiple Piercings Jewelry Gift for Women Sensitive Ears Non Tarnish

GWH$12.973.8★46 rev

FIASASO 3 Pairs 925 Sterling Silver Hypoallergenic Earrings for Women Trendy - 14K Gold Plated Stud Hoop Cartilage Earrings Set Small Earring Stacks for Sensitive Ears Non Tarnish Dainty Silver Earring

FIASASO$9.874.4★4,527 rev

Watforsh Moon and Star Dangle Earrings

Watforsh$12.364.4★988 rev

Newest

by launch date

kate spade new york Youre A Gem Pave Moon Studs

kate spade new york$27.2688 rev

7mo ago

GWH$12.9746 rev

11mo ago

HLJEO Dangle Earrings for Women Statement Gold Earrings 14K Gold Plated Star Drop Earrings for Women Trendy Unique Dainty Dangly Earrings Cute Fun Triple Huggie Earrings Waterproof Jewelry Gifts

HLJEO$12.03189 rev

11mo ago

VRIUA Hypoallergenic Flat Back Earrings for Women - 14K Gold Plated Small Star Moon Sun Flat Back Stud Earrings Cartilage Helix Piercing Jewelry

VRIUA$12.98504 rev

1y ago

Crescent Moon Hoop Earrings for Women Stainless Steel Abstract Portrait Face Huggie Hoops Dangle Drop Earring Click-Top Fashion Jewelry Birthday (Gold)

Izpack$9.9518 rev

1y ago

What buyers say about moon earrings

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“The quality is immediately noticeable—they catch the light beautifully”

Value For Money11%

“Worth the money”

Comfort-Overall11%

“Very comfortable”

Weight Light8%

“Cute and lightweight”

Color6%

“Says same color all around”

Shape/Style5%

“Very pretty look”

Size-Overall5%

“They fit perfectly”

Design-Overall4%

“Great design”

Advertised Vs Actual Product4%

“Exactly what I wanted”

Brightness/Shine/Glow3%

“have a beautiful shine to them”

What buyers complain about

Size-Overall25%

“Doesnt fit in nose”

Quality-Overall10%

“not well made”

Durability10%

“Durability is questionable”

Allergies6%

“I have the most sensitive ears and many earrings cause itching and pain”

Value For Money5%

“Even though they are cheap”

Comfort-Overall4%

“so they are uncomfortable to sleep with them on”

Strength4%

“wont stay together”

Ease Of Use4%

“Its impossible to put on”

Metal Authenticity3%

“Not gold”

Brightness/Shine/Glow3%

“They're not worth the money it's like putting metal in your ears no shine no nothing can't even see the stone so very disappointed if I was you I wouldn't buy this item not work the money inside the earring wish I can get a refund”

Top return reasons

Size-Overall47%

Advertised Vs Actual Product13%

Quality-Overall9%

Metal Authenticity6%

Defective Material/Parts4%

Color3%

Shape/Style3%

Functionality-Overall2%

Ease Of Use2%

Wrong Dimensions2%

Common questions

Is moon earrings profitable to sell on Amazon United States?: The niche generates $129K/yr across 17 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +4.7%. Flapen's verdict: Skip it (44/100).
How competitive is the moon earrings niche?: 14 brands and 21 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in moon earrings?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 2.2%.
When does demand for moon earrings peak?: Demand peaks in Oct; the busiest month runs 1.7× the quietest.
What does it cost to enter the moon earrings niche?: Listings span $6.75–$28.14; the average listing price is $13.29 (sweet spot $15–$100). The average incumbent carries 825 reviews — the moat a new listing must climb.