Moomin

Shoppers searched for this 379K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $94K a year.

Searches, last 12 months

379K

Growth, 90 days vs prior 90

-4.5%

Conversion, latest week

1.2%

Market size, estimated

$94Ka year

Peak month

December2.5× the quietest month

Top search term

moomin332K searches a year

Listings sell for $20.54 on average, from $11.60 to $38.90. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $20.54 that is $2K to $5K a year per listing.

Average price

$20.54inside the $15 to $100 sweet spot

Price range

$11.60–$38.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

0.6%of orders · Amazon United States median 2.1%

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #3,154 within Handbags & Shoulder Bags. It carries 18 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

100%

Out of stock, average day

13.9%

Average rank

#3,154in Handbags & Shoulder Bags

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

18per listing

Listings tracked

5

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

34 months