Mood Rings

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $361K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-3.4%

Conversion, latest week

1.5%

Market size, estimated

$361Ka year

Peak month

December1.8× the quietest month

Top search term

mood ring493K searches a year

Listings sell for $20.52 on average, from $5.08 to $104.47. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $20.52 that is $5K to $10K a year per listing.

Average price

$20.52inside the $15 to $100 sweet spot

Price range

$5.08–$104.47

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$5K–$10K

Returns

2.3%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #1,227 within Rings. It carries 709 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

98%

Out of stock, average day

2.5%

Average rank

#1,227in Rings

Average rating

4.09 starsAmazon United States average 4.42 stars

Average reviews

709per listing

Listings tracked

49

17 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

17

Successful launches

0Amazon's first-year sales bar

Average brand age

42 months