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Monsters Inc Hat

Fail

Shoppers spend an estimated $7K a year here, so Monsters Inc Hat is a Fail.

Flapen Score
35
35 / 100
Ranks 14,546 of 16,930 Clothing, Shoes & Jewelry niches · −10 vs the category median of 45
Market size
$7K/yr50K searches / yr
90-day growth
+14.1%search demand this quarter
Competition
55%top-5 click share · 12 brands · 23 sellers

Flapen Score

Monsters Inc Hat against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Monsters Inc Hat is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Monsters Inc Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Monsters Inc Hat 50K times last year and spent an estimated $7K. The top 5 brands take 91% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
+14.1%
Conversion, latest week
0.7%
Market size, estimated
$7Ka year
Top search term
monsters inc hat29K searches a year

02 · Price

A sale here is worth $19.35.

Listings sell for $19.35 on average, from $9.04 to $42.73. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $19.35 that is $0 to $2K a year per listing.

Average price
$19.35inside the $15 to $100 sweet spot
Price range
$9.04–$42.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
8.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

44% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #10,861 within Baseball Caps. It carries 2,363 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
92%
Out of stock, average day
5.4%
Average rank
#10,861in Baseball Caps
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
2,363per listing
Listings tracked
25

04 · Newcomers

1 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Monsters Inc Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

23

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

55%

Top 20: 95%

Open market

8%

  • Brand 128%
  • Brand 227%
  • Brand 318%
  • Brand 416%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (6 brands, 8%)

Demand

Monsters Inc Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '26NovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 22.4× · 9 of 12 months tracked

Search terms

Top Monsters Inc Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • monsters inc hat29K/yr
  • mike wazowski hat13K/yr
  • monster inc hat9K/yr

Reviews and returns

What reviews say buyers love and hate about Monsters Inc Hat

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Size-Overall”
8.0%of orders come back
“So small”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Monsters Inc Hat questions

Answered from the same tracked data.