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Monster Costume

Maybe

Products sell for $32.44 on average, inside the sweet spot. But returns run at 11.5% of orders, so Monster Costume is a Maybe.

Flapen Score
50
50 / 100
Top 30% of 16,930 Clothing, Shoes & Jewelry niches · +5 vs the category median of 45
Market size
$15K/yr173K searches / yr
90-day growth
+44.8%search demand this quarter
Competition
34%top-5 click share · 26 brands · 42 sellers

Flapen Score

Monster Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Monster Costume is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Monster Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Monster Costume 173K times last year and spent an estimated $15K. The top 5 brands take 63% of clicks. Demand peaks in Sep–Oct. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +44.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.

Searches, last 12 months
173K
Growth, 90 days vs prior 90
+44.8%
Conversion, latest week
0.3%
Market size, estimated
$15Ka year
Peak month
October42.9× the quietest month
Top search term
monster costume55K searches a year

02 · Price

A sale here is worth $32.44.

Listings sell for $32.44 on average, from $16.30 to $44.98. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $32.44 that is $0 to $3K a year per listing.

Average price
$32.44inside the $15 to $100 sweet spot
Price range
$16.30–$44.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
11.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 17.0% of listings are out of stock. The average listing ranks #34,420 within Sleep & Lounge. It carries 1,062 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
61%
Out of stock, average day
17.0%
Average rank
#34,420in Sleep & Lounge
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
1,062per listing
Listings tracked
56

04 · Newcomers

Amazon counts 16 of last year's 37 launches as successful.

37 products launched here in the last 12 months. Amazon counts 16 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
37
Successful launches
16Amazon's first-year sales bar
Average brand age
36 months

Products

Top Monster Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

$0$454$907$1K$2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

42

Top-5 brand share

63%

Top 20: 97%

Top-5 click share

34%

Top 20: 69%

Open market

30%

  • AOLBSPD25%
  • Brrioe15%
  • Generic8%
  • SEHIOZNI8%
  • JVZJVZ8%
  • COSUSKET7%

Demand

Monster Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 42.9×

Search terms

Top Monster Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • monster costume55K/yr
  • monster costume kids26K/yr
  • monster costume adult19K/yr
  • monster costumes10K/yr
  • kids monster costume11K/yr
  • monster costume women19K/yr
  • adult monster costume9K/yr
  • kids monster costumes5K/yr
  • monster halloween costume7K/yr
  • womens monster costume6K/yr

Reviews and returns

What reviews say buyers love and hate about Monster Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall28%+0.58

the legs are about 1 foot too short

short

Its big

Quality-Overall8%−0.05

Not the best quality

QUALITY CONTROL needs to be involved

Disappointed With Quality for a Halloween Costume

Machine Wash Suitability7%−0.05

balls up after the first wash

the eye fell off while washing it

Black faded with out washing unfortunately

Comfort-Overall4%+0.90

So awkward in the middle

It was not quite as roomy as I thought it would be

Product Condition4%−0.05

It came used and covered in leaves and pine straw

USED ITEM WAS SENT TO ME

Love

Size-Overall21%+0.58

Great fit and match the monster truck

Fits nice

Great fit for my grandson

Comfort-Overall14%+0.90

Very comfortable

Overall, this onesie combines humor, comfort, and quality perfectly

Its perfect for everyday wear, playtime, or even as a cozy layer on cooler days

Quality-Overall10%−0.05

Good quality

Great quality for the price making it a decent value

10/10 would buy again great quality for the price

Warmth10%+0.98

I love that I can comfortably wear it over regular clothes if I want extra warmth

Cute and warm

warm, and cozy, making it perfect for relaxing at home or staying comfortable on chilly nights

Soft Feel10%

The material feel really soft

soft and smooth texture

Its soft and warm

Return

11.5% Return rate 66% Fixable by listing

Size-Overall45%▇██▆▆▇

the legs are about 1 foot too short

short

Its big

Length16%▇▇▆▄█▇
Material Quality5%█▆▅▅▅▂
Advertised Vs Actual Product4%▃▃▃█▅▆
Quality-Overall3%▅▃▅▆▃█

Not the best quality

QUALITY CONTROL needs to be involved

Disappointed With Quality for a Halloween Costume

FAQ

Common Monster Costume questions

Answered from the same tracked data.