Money Wallet
FailThe top 5 brands take 100% of clicks, so Money Wallet is a Fail.
- Flapen Score
- 34 / 100Ranks 14,892 of 16,930 Clothing, Shoes & Jewelry niches · −11 vs the category median of 4534
- Market size
- $141K/yr225K searches / yr
- 90-day growth
- -10.2%search demand this quarter
- Competition
- 54%top-5 click share · 3 brands · 12 sellers
Flapen Score
Money Wallet against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Money Wallet is stronger. Inside it, weaker.
Market
The Money Wallet market on Amazon at a glance
Shoppers on Amazon United States searched for Money Wallet 225K times last year and spent an estimated $141K. All 3 brands take every click. Demand peaks in Dec. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 225K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $141K a year.
- Searches, last 12 months
- 225K
- Growth, 90 days vs prior 90
- -10.2%
- Conversion, latest week
- 2.8%
- Market size, estimated
- $141Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- serman wallets for men43K searches a year
02 · Price
A sale here is worth $22.45.
Listings sell for $22.45 on average, from $8.25 to $37.44. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $22.45 that is $6K to $11K a year per listing.
- Average price
- $22.45inside the $15 to $100 sweet spot
- Price range
- $8.25–$37.44
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $6K–$11K
- Returns
- 4.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #100 within Wallets, Card Cases & Money Organizers. It carries 21,702 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #100in Wallets, Card Cases & Money Organizers
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 21,702per listing
- Listings tracked
- 22
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Money Wallet products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
12
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
54%
Top 20: 97%
Open market
0%
- Brand 169%
- Brand 227%
- Brand 34%
Demand
Money Wallet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9×
Search terms
Top Money Wallet search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- serman wallets for men43K/yr
- travelambo wallet19K/yr
- serman brands17K/yr
- leather minimalist wallet16K/yr
- travelambo17K/yr
- minimalist leather wallet for men17K/yr
- minimalist leather wallet14K/yr
- serman brands rfid blocking slim bifold13K/yr
- travelambo slim wallet31K/yr
- serman brands wallet10K/yr
Reviews and returns
What reviews say buyers love and hate about Money Wallet
We read the reviews and the return reasons for every product selling here.
“Bigger than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Money Wallet questions
Answered from the same tracked data.