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Money Holders for Christmas Gifts

Fail

The average product has 8,002 reviews to catch up to, so Money Holders for Christmas Gifts is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$469K/yr1.5M searches / yr
90-day growth
+5.5%search demand this quarter
Competition
64%top-5 click share · 18 brands · 28 sellers

Flapen Score

Money Holders for Christmas Gifts against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Money Holders for Christmas Gifts is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Money Holders for Christmas Gifts market on Amazon at a glance

Shoppers on Amazon United States searched for Money Holders for Christmas Gifts 1.5M times last year and spent an estimated $469K. The top 5 brands take 67% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $469K a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
+5.5%
Conversion, latest week
2.2%
Market size, estimated
$469Ka year
Peak month
December45.7× the quietest month
Top search term
money holder148K searches a year

02 · Price

A sale here is worth $13.84.

Listings sell for $13.84 on average, from $5.14 to $37.44. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 500 to 750 of them. At $13.84 that is $7K to $10K a year per listing.

Average price
$13.84under the $15 to $100 sweet spot
Price range
$5.14–$37.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
500–750
Revenue per listing a year
$7K–$10K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #319 within Wallets, Card Cases & Money Organizers. It carries 8,002 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
14.1%
Average rank
#319in Wallets, Card Cases & Money Organizers
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
8,002per listing
Listings tracked
21

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
35 months

Products

Top Money Holders for Christmas Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

28

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

64%

Top 20: 99%

Open market

26%

  • Brand 121%
  • Brand 220%
  • Brand 39%
  • Brand 49%
  • Brand 57%
  • Brand 66%

Demand

Money Holders for Christmas Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 45.7×

Search terms

Top Money Holders for Christmas Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • money holder148K/yr
  • money holder for cash gift131K/yr
  • money gift holder61K/yr
  • cash gift ideas51K/yr
  • money holders33K/yr
  • christmas money holders for cash309K/yr
  • funny money holder for cash gift34K/yr
  • christmas money cards112K/yr
  • christmas money cards with envelopes50K/yr
  • christmas money holder46K/yr

Reviews and returns

What reviews say buyers love and hate about Money Holders for Christmas Gifts

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Size-Overall”
3.3%of orders come back
“Not a good fit”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Money Holders for Christmas Gifts questions

Answered from the same tracked data.