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Moms Favorite Sweatshirt

Fail

Shoppers spend an estimated $7K a year here, so Moms Favorite Sweatshirt is a Fail.

Flapen Score
33
33 / 100
Ranks 15,219 of 16,930 Clothing, Shoes & Jewelry niches · −12 vs the category median of 45
Market size
$7K/yr14K searches / yr
90-day growth
-17.8%search demand this quarter
Competition
59%top-5 click share · 11 brands · 10 sellers

Flapen Score

Moms Favorite Sweatshirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Moms Favorite Sweatshirt is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Moms Favorite Sweatshirt market on Amazon at a glance

Shoppers on Amazon United States searched for Moms Favorite Sweatshirt 14K times last year and spent an estimated $7K. The top 5 brands take 71% of clicks. Demand peaks in Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.

Searches, last 12 months
14K
Growth, 90 days vs prior 90
-17.8%
Conversion, latest week
1.8%
Market size, estimated
$7Ka year
Peak month
December41.5× the quietest month
Top search term
moms favorite sweatshirt8K searches a year

02 · Price

A sale here is worth $29.44.

Listings sell for $29.44 on average, from $12.15 to $95.13. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $29.44 that is $0 to $3K a year per listing.

Average price
$29.44inside the $15 to $100 sweet spot
Price range
$12.15–$95.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
8.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #148,246 within Sweatshirts. It carries 1,189 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
57%
Out of stock, average day
0.0%
Average rank
#148,246in Sweatshirts
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
1,189per listing
Listings tracked
14

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Moms Favorite Sweatshirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

10

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

29%

  • Brand 122%
  • Brand 212%
  • Brand 310%
  • Brand 410%
  • Brand 59%
  • Brand 69%

Demand

Moms Favorite Sweatshirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 41.5×

Reviews and returns

What reviews say buyers love and hate about Moms Favorite Sweatshirt

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Soft Feel”
25%of negative reviews mention “Size-Overall”
8.1%of orders come back
“It has a slightly oversized fit”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Moms Favorite Sweatshirt questions

Answered from the same tracked data.