Mommy and Me Swimsuits
FailBuyers convert on only 0.0% of searches, so Mommy and Me Swimsuits is a Fail.
- Flapen Score
- 49 / 100Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 4549
- Market size
- $7K/yr942K searches / yr
- 90-day growth
- +25.4%search demand this quarter
- Competition
- 25%top-5 click share · 27 brands · 31 sellers
Flapen Score
Mommy and Me Swimsuits against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Mommy and Me Swimsuits is stronger. Inside it, weaker.
Market
The Mommy and Me Swimsuits market on Amazon at a glance
Shoppers on Amazon United States searched for Mommy and Me Swimsuits 942K times last year and spent an estimated $7K. The top 5 brands take 57% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 942K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.
- Searches, last 12 months
- 942K
- Growth, 90 days vs prior 90
- +25.4%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $7Ka year
- Peak month
- June6.5× the quietest month
- Top search term
- family matching swimsuits202K searches a year
02 · Price
A sale here is worth $24.79.
Listings sell for $24.79 on average, from $7.21 to $39.38. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $24.79 that is $0 to $2K a year per listing.
- Average price
- $24.79inside the $15 to $100 sweet spot
- Price range
- $7.21–$39.38
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 12.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
84% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #2,245 within Swimsuits & Cover Ups. It carries 800 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 98%
- Out of stock, average day
- 5.3%
- Average rank
- #2,245in Swimsuits & Cover Ups
- Average rating
- 4.29 starsAmazon United States average 4.42 stars
- Average reviews
- 800per listing
- Listings tracked
- 90
04 · Newcomers
5 of last year's 17 launches cleared the first-year sales bar.
17 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 17
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Mommy and Me Swimsuits products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 25% of clicks. An open shelf where new products get seen.
Brands
27 rising
Sellers
31
Top-5 brand share
57%
Top 20: 96%
Top-5 click share
25%
Top 20: 50%
Open market
38%
- Brand 120%
- Brand 217%
- Brand 37%
- Brand 46%
- Brand 56%
- Brand 65%
Demand
Mommy and Me Swimsuits search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 6.5×
Search terms
Top Mommy and Me Swimsuits search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- family matching swimsuits202K/yr
- mommy and me swimsuits210K/yr
- matching family swimsuits119K/yr
- matching swimsuits for family69K/yr
- family swimsuits matching set73K/yr
- mommy and me matching swimsuits27K/yr
- mom and daughter matching swimsuits27K/yr
- matching swimsuits for mom and daughter23K/yr
- mommy and me bathing suits33K/yr
- matching bathing suits for family24K/yr
Reviews and returns
What reviews say buyers love and hate about Mommy and Me Swimsuits
We read the reviews and the return reasons for every product selling here.
“didn't fit :”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mommy and Me Swimsuits questions
Answered from the same tracked data.









