Mommy and Me

Shoppers searched for this 757K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -40.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months

757K

Growth, 90 days vs prior 90

-40.3%

Conversion, latest week

0.1%

Market size, estimated

$23Ka year

Peak month

April4.6× the quietest month

Top search term

mommy and me220K searches a year

Listings sell for $23.61 on average, from $7.77 to $39.75. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $23.61 that is $0 to $2K a year per listing.

Average price

$23.61inside the $15 to $100 sweet spot

Price range

$7.77–$39.75

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

3.6%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #3,839 within Baby Girls. It carries 861 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

3.9%

Average rank

#3,839in Baby Girls

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

861per listing

Listings tracked

144

21 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

21

Successful launches

4Amazon's first-year sales bar

Average brand age

32 months