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Momcozy Nursing Bra

Fail

Buyers convert on only 0.7% of searches, so Momcozy Nursing Bra is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$67K/yr341K searches / yr
90-day growth
+3.2%search demand this quarter
Competition
38%top-5 click share · 19 brands · 26 sellers

Flapen Score

Momcozy Nursing Bra against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Momcozy Nursing Bra is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Momcozy Nursing Bra market on Amazon at a glance

Shoppers on Amazon United States searched for Momcozy Nursing Bra 341K times last year and spent an estimated $67K. The top 5 brands take 84% of clicks. Demand peaks in Jul. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 341K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months
341K
Growth, 90 days vs prior 90
+3.2%
Conversion, latest week
0.7%
Market size, estimated
$67Ka year
Peak month
July1.8× the quietest month
Top search term
momcozy bra113K searches a year

02 · Price

A sale here is worth $29.16.

Listings sell for $29.16 on average, from $10.86 to $51.21. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $29.16 that is $0 to $3K a year per listing.

Average price
$29.16inside the $15 to $100 sweet spot
Price range
$10.86–$51.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
8.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.8% of listings are out of stock. The average listing ranks #1,455 within Lingerie. It carries 1,132 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
20.8%
Average rank
#1,455in Lingerie
Average rating
4.22 starsAmazon United States average 4.42 stars
Average reviews
1,132per listing
Listings tracked
45

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Momcozy Nursing Bra products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

19 rising

Sellers

26

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

38%

Top 20: 80%

Open market

14%

  • Brand 160%
  • Brand 29%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (13 brands, 14%)

Demand

Momcozy Nursing Bra search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.8×

Search terms

Top Momcozy Nursing Bra search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • momcozy bra113K/yr
  • organic cotton nursing bra35K/yr
  • underwire nursing bra26K/yr
  • mom cozy bra25K/yr
  • nursing bra with underwire16K/yr
  • momcozy bras20K/yr
  • momcozy bustynursing bra11K/yr
  • crz yoga nursing bra12K/yr
  • mom cozy bras15K/yr
  • minimizer nursing bra8K/yr

Reviews and returns

What reviews say buyers love and hate about Momcozy Nursing Bra

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Comfort-Overall”
13%of negative reviews mention “Size-Overall”
8.3%of orders come back
“cups too big”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Momcozy Nursing Bra questions

Answered from the same tracked data.