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Mom to Be Mothers Day Gifts

Maybe

Search demand grew >1,000% this quarter. But shoppers spend only $0 a year here, so Mom to Be Mothers Day Gifts is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 16,930 Clothing, Shoes & Jewelry niches · +10 vs the category median of 45
Market size
$0/yr37K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
40%top-5 click share · 35 brands · 56 sellers

Flapen Score

Mom to Be Mothers Day Gifts against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Mom to Be Mothers Day Gifts is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mom to Be Mothers Day Gifts market on Amazon at a glance

Shoppers on Amazon United States searched for Mom to Be Mothers Day Gifts 37K times last year and spent an estimated $0. The top 5 brands take 41% of clicks. Demand peaks in Apr–May. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
May61.3× the quietest month
Top search term
mothers day gifts for pregnant mom10K searches a year

02 · Price

A sale here is worth $16.43.

Listings sell for $16.43 on average, from $4.70 to $43.06. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $16.43 that is $0 to $2K a year per listing.

Average price
$16.43inside the $15 to $100 sweet spot
Price range
$4.70–$43.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #10,374 within Socks & Hosiery. It carries 1,980 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#10,374in Socks & Hosiery
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
1,980per listing
Listings tracked
40

04 · Newcomers

Amazon counts 1 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Mom to Be Mothers Day Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

$0$0$0$0$0101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 falling

Sellers

56

Top-5 brand share

41%

Top 20: 83%

Top-5 click share

40%

Top 20: 79%

Open market

55%

  • TITTOK15%
  • yupoxiu8%
  • KeaBabies7%
  • MOOGEEN6%
  • SOCKJAR5%
  • ZAGKOO5%

Demand

Mom to Be Mothers Day Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Black Friday '24Holiday '24Spike '25Spike '26AugSepOctNovDecJanFebMarAprMayJunDecMarAprMay

Peak months: Apr, May · busiest ÷ quietest = 61.3×

Search terms

Top Mom to Be Mothers Day Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mothers day gifts for pregnant mom10K/yr
  • pregnant mom mothers day gift7K/yr
  • mothers day gift for mom to be7K/yr
  • mother to be mothers day gift6K/yr
  • mothers day gift for pregnant mom3K/yr
  • mothers day for expecting moms2K/yr
  • mommy to be mothers day gifts559/yr
  • soon to be mom mothers day gifts358/yr
  • mom to be christmas gifts2K/yr

Reviews and returns

What reviews say buyers love and hate about Mom to Be Mothers Day Gifts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall12%−0.04

so big

Too small

The biggest issue was it was just too short

Comfort-Overall10%+0.12

Not comfortable at all

Ive had it for a month and it flattened out and not comfortable

not that comfortable to sleep with

Sleep Quality8%+0.81

it did not help me sleep

have been struggling with sleep

Doesnt really help with sleep

Smell4%−0.03

the smell is truly horrible

The smell is disgusting

the smell is so strong

Stretchability/Expandability/Elasticity4%

I hardly got any stretch marks

never even expanded to full size

Did not get not one stretch mark

Love

Comfort-Overall17%+0.12

So comfortable

Its soo comfortable to sleep with

comfortable to use

Gifting Purpose11%+1.52

Perfect Gift

Cute gift

Christmas gift

Sleep Quality8%+0.81

definitely improved the quality of my sleep

helps me sleep so much better

helps me sleep soundly

Quality-Overall8%

Great quality an good and breathable

Very well made item, super cute

Excellent product

Soft Feel8%

Soft blanket

So soft

Very soft material

Return

2.1% Return rate 37% Fixable by listing

Comfort-Overall30%████▇█

Not comfortable at all

Ive had it for a month and it flattened out and not comfortable

not that comfortable to sleep with

Size-Overall21%▇█▇▇█▇

so big

Too small

The biggest issue was it was just too short

Cushion8%▆▇▇▆▆█
Advertised Vs Actual Product5%▆▇▆▇█▅
Functionality-Overall4%▆▇▇▇█▇

Doesn't do the job

Didn't work for me

It really doesnt accomplish more than what you could do with your own pillows

FAQ

Common Mom to Be Mothers Day Gifts questions

Answered from the same tracked data.