Is mom sweatshirt profitable to sell on Amazon United States?

The niche generates $73K/yr across 178 tracked products. 1 of 46 products launched in the last 360 days are still selling. 90-day search growth is -17.4%. Flapen's verdict: Skip it (48/100).

How competitive is the mom sweatshirt niche?

69 brands and 87 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 32% of demand.

What do buyers complain about in mom sweatshirt?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 4.9%.

When does demand for mom sweatshirt peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 21.7× the quietest.

What does it cost to enter the mom sweatshirt niche?

Listings span $11.79–$77.60; the average listing price is $27.96 (sweet spot $15–$100). The average incumbent carries 646 reviews — the moat a new listing must climb.

mom sweatshirt

Skip it

Weak search conversion (0.3%) — this niche doesn't clear our bar today.

Competition

Incredible16%

top-5 click share — an open shelf

Brand share

Incredible32%

top-5 brand share — no brand owns this niche

Avg price

Incredible$27.96

avg listing price — sweet spot $15–$100

Price range

Great$11.79–$77.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good645.87

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay4.9%

return rate — above 5% kills the launch gate

Market size

Bad$73K

$73K/yr · 846K searches

Growth

Bad-17.4%

90-day search growth — must beat 0% to launch

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, mom sweatshirt is a $73K/yr Amazon United States market (846K searches/yr). The top 5 brands hold 32% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 48/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

mom sweatshirt market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $84K–$112K; units × avg price
Conversion rate: 0.3%
Avg BSR: #25,116
Page quality: 0%
Prime: 85%
Sponsored: 89%
Out of stock: 6.3%
Avg brand age: 29 months
Avg seller age: 170 days

Competition & brand share

Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.

Brands

69 rising

Sellers

Top-5 brand share

32%

Top 20: 71%

Top-5 click share

16%

Top 20: 36%

Open market

63%

LOMON11%
Disney6%
ONE LIFE DESIGN6%
LEEDYA5%
UrbanNEST4%
IZI POD4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.4% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 21.7×

Open Trend

Top mom sweatshirt search terms

mom sweatshirt173K/yr +34.5%0.3% conv.
boy mom sweatshirt119K/yr -48.5%0.2% conv.
mom hoodie44K/yr +32.1%0.3% conv.
mom sweatshirts for women40K/yr +39.9%0.2% conv.
mom sweater36K/yr +50.2%0.3% conv.
mama hoodie51K/yr -12.4%0.1% conv.
mama crewneck33K/yr -13.5%0.2% conv.
winnie the pooh sweatshirt59K/yr -54.2%0.2% conv.
winnie the pooh hoodie33K/yr -43.3%0.1% conv.
momma sweatshirt29K/yr -28.5%0.4% conv.

All search terms

Top mom sweatshirt products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ONE LIFE DESIGN Womens Boy Mama Embroidered Crewneck Sweatshirt Mom of Boys Cozy Pullover Gift for moms of boys (US Alpha Small Regular Regular)

ONE LIFE DESIGN$40.294.8★29 rev

Personalized Floral Embroidered Applique Mama Sweatshirt for Women Custom Mom Gifts from Grandkids Mama Sweater Mom Crewneck Mothers Day Apparel Mother Birthday Christmas 2026

UrbanNEST$54.264.3★476 rev

Famitrendz Mama Embroidered Crewneck Sweatshirt Mama Sweater with Heart on Sleeve Gifts for Mom on Mothers Day Birthday Christmas (Size S Color 01 Sand)

Famitrendz$35.564.9★87 rev

LOMON MAMA Sweatshirt Women Crewneck Pullover Sweater Long Sleeve Plus Size Girls Sweatshirt Winter FashionLight Pink Letter M

LOMON$24.934.7★892 rev

MYHALF Overstimulated Moms Club Sweatshirt for Women: Mom Sweatshirts Crewneck Mama shirts Oversized Pullover Tops Black

MYHALF$26.874.6★616 rev

Newest

by launch date

ONE LIFE DESIGN Girl Mama Embroidered Sweatshirt for Women Cute Mom Crewneck Pullover Gift for Girl Mom Mothers Day New Mom Outfit (US Alpha Small Regular Regular)

ONE LIFE DESIGN$40.5428 rev

4mo ago

Mama Bear Embroidered Sweatshirt for Women Long Sleeve Crewneck Soft Cozy Womens Pullover Sweatshirt Holiday Sweatshirts For Women Gift for Mothers Day Baby Shower Mama Gifts (S-Mama Bear)

Valoryn$42.865 rev

5mo ago

DAYLEA Mama Floral Sweatshirt Botanical Letter Graphic Crewneck Soft Green Mom Pullover

DAYLEA$29.932 rev

6mo ago

DAYLEA Mama Floral Sweatshirt Botanical Letter Graphic Crewneck Soft Green Mom Pullover

DAYLEA$29.942 rev

6mo ago

Berkshire Pooh Bear Velvetloft Oversized Sweatshirt Embroidered the Pooh & Friends Ultra Soft Fleece Pullover Cozy Casual for Women Gift for Pooh Lovers Large Pooh Teddy Bear

Berkshire Blanket$31.6941 rev

7mo ago

What buyers say about mom sweatshirt

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“The quality feels great, the design is elegant, and the customization made it feel extra special and meaningful”

Comfort-Overall11%

“Comfy and warm”

Size-Overall10%

“Size was true to fit”

Soft Feel9%

“The material is so soft and comfortable”

Warmth8%

“Keep my feet warm”

Gifting Purpose7%

“Great gift idea”

Advertised Vs Actual Product5%

“Looks exactly like pictured”

Material Quality5%

“Quality of material is great”

Color4%

“the color is accurate”

Stitch/Finish/Polish2%

“Quality stitching”

What buyers complain about

Size-Overall21%

“Size down”

Quality-Overall8%

“Cheap quality for price paid”

Value For Money6%

“expected better for the price”

Advertised Vs Actual Product4%

“Looks NOTHING like the picture”

Thickness3%

“Wish it was a little thicker”

Color3%

“some of the color came off”

Material Quality3%

“The material is very thin”

Stitch/Finish/Polish2%

“Stitching placement is off”

Print Quality2%

“Printed incorrectly”

Color Fading/Discoloration1%

“Faded”

Top return reasons

Size-Overall53%

Color9%

Material Quality5%

Length5%

Sleeve Fit4%

Waist Fit3%

Advertised Vs Actual Product3%

Chest Fit2%

Quality-Overall2%

Thin2%

Common questions

Is mom sweatshirt profitable to sell on Amazon United States?: The niche generates $73K/yr across 178 tracked products. 1 of 46 products launched in the last 360 days are still selling. 90-day search growth is -17.4%. Flapen's verdict: Skip it (48/100).
How competitive is the mom sweatshirt niche?: 69 brands and 87 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 32% of demand.
What do buyers complain about in mom sweatshirt?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 4.9%.
When does demand for mom sweatshirt peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 21.7× the quietest.
What does it cost to enter the mom sweatshirt niche?: Listings span $11.79–$77.60; the average listing price is $27.96 (sweet spot $15–$100). The average incumbent carries 646 reviews — the moat a new listing must climb.