Mom Necklace

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +212.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $476K a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

+212.5%

Conversion, latest week

1.1%

Market size, estimated

$476Ka year

Peak month

May12.0× the quietest month

Top search term

mothers day necklace116K searches a year

Listings sell for $35.48 on average, from $8.46 to $109.94. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $35.48 that is $9K to $18K a year per listing.

Average price

$35.48inside the $15 to $100 sweet spot

Price range

$8.46–$109.94

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$9K–$18K

Returns

2.1%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #2,446 within Pendant Necklaces. It carries 1,424 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

96%

Out of stock, average day

2.7%

Average rank

#2,446in Pendant Necklaces

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

1,424per listing

Listings tracked

24

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

35 months