Mom Keychain

Shoppers searched for this 233K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +115.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months

233K

Growth, 90 days vs prior 90

+115.3%

Conversion, latest week

2.3%

Market size, estimated

$34Ka year

Peak month

May6.5× the quietest month

Top search term

mom keychain75K searches a year

Listings sell for $6.35 on average, from $4.57 to $8.22. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $6.35 that is $2K to $3K a year per listing.

Average price

$6.35under the $15 to $100 sweet spot

Price range

$4.57–$8.22

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$2K–$3K

Returns

1.3%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #29,413 within Accessories. It carries 2,280 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

1.1%

Average rank

#29,413in Accessories

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

2,280per listing

Listings tracked

5

The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

24 months