Mom and Son Matching Outfits

Shoppers searched for this 608K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +46.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months

608K

Growth, 90 days vs prior 90

+46.4%

Conversion, latest week

0.1%

Market size, estimated

$19Ka year

Peak month

May2.6× the quietest month

Top search term

mom and son matching outfits124K searches a year

Listings sell for $20.52 on average, from $8.45 to $39.49. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $20.52 that is $0 to $2K a year per listing.

Average price

$20.52inside the $15 to $100 sweet spot

Price range

$8.45–$39.49

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

4.1%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #21,681 within Baby Girls. It carries 776 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

99%

Out of stock, average day

4.4%

Average rank

#21,681in Baby Girls

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

776per listing

Listings tracked

83

13 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

13

Successful launches

4Amazon's first-year sales bar

Average brand age

30 months