Mom and Dad Hats

Shoppers searched for this 239K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $173K a year.

Searches, last 12 months

239K

Growth, 90 days vs prior 90

+18.9%

Conversion, latest week

3.6%

Market size, estimated

$173Ka year

Peak month

May1.5× the quietest month

Top search term

mom and dad hats147K searches a year

Listings sell for $20.34 on average, from $13.03 to $27.15. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $20.34 that is $5K to $10K a year per listing.

Average price

$20.34inside the $15 to $100 sweet spot

Price range

$13.03–$27.15

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$5K–$10K

Returns

5.6%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #5,421 within Baseball Caps. It carries 205 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

1.2%

Average rank

#5,421in Baseball Caps

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

205per listing

Listings tracked

25

13 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

13

Successful launches

8Amazon's first-year sales bar

Average brand age

25 months