Is moldavite profitable to sell on Amazon United States?

The niche generates $107K/yr across 33 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +4.9%. Flapen's verdict: Skip it (49/100).

How competitive is the moldavite niche?

16 brands and 41 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in moldavite?

Top complaints mined from reviews: Advertised Vs Actual Product, Size-Overall, Durability. The return rate is 2.8%.

When does demand for moldavite peak?

Demand peaks in Feb; the busiest month runs 1.7× the quietest.

What does it cost to enter the moldavite niche?

Listings span $5.57–$151.98; the average listing price is $31.69 (sweet spot $15–$100). The average incumbent carries 296 reviews — the moat a new listing must climb.

moldavite

Skip it

Weak search conversion (1.0%) — this niche doesn't clear our bar today.

Avg price

Incredible$31.69

avg listing price — sweet spot $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Review moat

Great295.88

avg incumbent reviews — the moat a new listing must climb

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Price range

Good$5.57–$151.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.8%

return rate — above 5% kills the launch gate

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Growth

Okay+4.9%

90-day search growth — must beat 0% to launch

Market size

Okay$107K

$107K/yr · 343K searches

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, moldavite is a $107K/yr Amazon United States market (343K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Feb. Verdict: Skip it — 49/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

moldavite market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $95K–$127K; units × avg price
Conversion rate: 1.0%
Avg BSR: #14,162
Page quality: 0%
Prime: 94%
Sponsored: 61%
Out of stock: 11.2%
Avg brand age: 40 months
Avg seller age: 166 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

48%

Top 20: 85%

Open market

13%

Generic52%
FULA JEWELS23%
LUSTRE AND LIGHT3%
Caiyao3%
Starborn3%
LAJARA JEWELS3%
Open — no brand owns it (10 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.9% search growth over the last 90 days.

Peak months: Feb · busiest ÷ quietest = 1.7×

Open Trend

Top moldavite search terms

moldavite130K/yr +16.4%0.3% conv.
moldavite ring40K/yr -2.5%0.1% conv.
moldavite necklace33K/yr +24.9%0.4% conv.
moldavite bracelet20K/yr +31.5%0.2% conv.
moldavite crystal49K/yr -51.1%0.4% conv.
moldavite crystal real11K/yr +55.1%0.3% conv.
moldavite jewelry13K/yr +40.1%0.1% conv.
moldavite stone9K/yr +40.2%0.6% conv.
moldavite pendant8K/yr -10.1%0.3% conv.
moldavita piedra genuina original7K/yr -47.4%0.3% conv.

All search terms

Top moldavite products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Moldavite Black Tourmaline Herkimer Diamond Ring With Certified Czech Republic Natural Gemstone 925 Solid Sterling Silver Handmade Jewelry (10.5)

Generic$34.104.0★211 rev

Moldavite Black Tourmaline Herkimer Diamond Ring With Certified Czech Republic Natural Gemstone 925 Solid Sterling Silver Handmade Jewelry (9.5)

Generic$34.124.0★211 rev

FULA JEWELS Rough Moldavite Silver Ring 925 Sterling Silver Unique Gemstone Ring Certifed Moldavite From Czech Republic Statement Ring For Women (8)

FULA JEWELS$34.214.0★22 rev

FULA JEWELS Natural Moldavite Rough Gemstone Ring 14k Gold Vermeil Promise Ring Simple Moldavite Stone Ring From Czech Republic Gift For Her (8)

FULA JEWELS$31.693.4★22 rev

Moldavite Ring 925 Sterling Silver Handmade Women Jewelry Natural Gemstone From Czech Republic (8)

Generic$30.304.3★49 rev

Newest

by launch date

LAJARA JEWELS Genuine Moldavite Stud Earrings 925 Sterling Silver Handmade Jewelry 4/6/8 MM Real Czech Moldavite Crystal Stud Earrings Gift for Him/Her (8MM)

LAJARA JEWELS$28.001 rev

3mo ago

FULA JEWELS Natural Rough Moldavite Ring & Aquamarine Ring 925 Sterling Silver Gemstone Jewelry Certifed Moldavite From Czech Republic Gift for her Womens Handmade Jewelry (8)

FULA JEWELS$35.990 rev

6mo ago

Moldavite Crystal Necklace Jewelry Irregular Green Glass Necklace Czech Gemstone for Men Women Unique Natural Healing Stone Meteorite Pendant Adjustable Handmade Rope Chain Citrine Energy Gift

3TVol$9.074 rev

7mo ago

Healing creation Moldavite Gemstone Pendant Copper Wire Wrapped Pendant Handmade Jewelry

Healing creation$21.418 rev

1y ago

Moldavite Ring & Herkimer 925 Solid Sterling Silver Handmade Jewelry Ring For Women Gift Item For Women (8.5)

Generic$30.8215 rev

1y ago

What buyers say about moldavite

What buyers praise and complain about, mined from review topics.

What buyers love

Color25%

“Pretty”

Size-Overall19%

“It was a decent size”

Quality-Overall15%

“Very great quality”

Metal Authenticity13%

“Genuine stones and sterling silver Im obsessed”

Advertised Vs Actual Product13%

“Exactly how it was described and shown”

Weight Light3%

“the necklace is lightweight”

Gifting Purpose3%

“Great value and a thoughtful gift idea for anyone who enjoys crystal jewelry”

Precious Gemstone3%

“Unique Handmade Crystal Necklace”

Adjustability/Rotatability/Reclining3%

“the adjustable cord fits nicely”

What buyers complain about

Advertised Vs Actual Product18%

“Plus Falsely Advertised”

Size-Overall18%

“It's a bit larger than I expected”

Durability17%

“So pretty until it broke”

Quality-Overall12%

“Cheaply made”

Metal Authenticity9%

“Not sterling silver”

Precious Gemstone8%

“Not real the real stone”

Material Quality5%

“It is just molded plastic”

Gap/Hole5%

“Theres essentially a hole in the stone where you can see down into the ring into the setting”

Color5%

“Glass tinted the wrong color of green and molded”

Top return reasons

Size-Overall29%

Advertised Vs Actual Product18%

Color9%

Material Quality8%

Metal Authenticity7%

Quality-Overall5%

Precious Gemstone4%

Wrist Fit3%

Certifications3%

Shape/Style2%

Common questions

Is moldavite profitable to sell on Amazon United States?: The niche generates $107K/yr across 33 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +4.9%. Flapen's verdict: Skip it (49/100).
How competitive is the moldavite niche?: 16 brands and 41 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in moldavite?: Top complaints mined from reviews: Advertised Vs Actual Product, Size-Overall, Durability. The return rate is 2.8%.
When does demand for moldavite peak?: Demand peaks in Feb; the busiest month runs 1.7× the quietest.
What does it cost to enter the moldavite niche?: Listings span $5.57–$151.98; the average listing price is $31.69 (sweet spot $15–$100). The average incumbent carries 296 reviews — the moat a new listing must climb.