Modal Mens Underwear
Worth a lookShows a sweet-spot price point ($33.43 avg), but a small market ($20K/yr) keeps it on the watch list.
Avg price
Incredible$33.43avg listing price — sweet spot $15–$100
Competition
Great23%top-5 click share — an open shelf
Price range
Great$10.05–$77.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Growth
Good+39.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Review moat
Bad4,840avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$20K$20K/yr · 101K searches
Is modal mens underwear profitable on Amazon?
According to Flapen's Amazon United States niche tracking, modal mens underwear is a $20K/yr Amazon United States market (101K searches/yr). The top 5 brands hold 90% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
modal mens underwear market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $42K–$50K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #115
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 4.6%
- Avg brand age
- 45 months
- Avg seller age
- 151 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
19 rising
Sellers
119
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
23%
Top 20: 47%
Open market
7%
- Calvin Klein34%
- DAVID ARCHY27%
- Tommy John14%
- BAMBOO COOL9%
- Amazon Essentials5%
- wirarpa3%
- Open — no brand owns it (13 brands, 7%)
modal mens underwear demand & seasonality
Weekly Amazon search volume, last 104 weeks — +39.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top modal mens underwear search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- calvin klein modal boxer briefs18K/yr
- mens modal briefs13K/yr
- modal underwear14K/yr
- modal boxers12K/yr
- calvin klein modal12K/yr
- modal briefs men8K/yr
- modal briefs6K/yr
- modal boxers for men4K/yr
- mens modal boxers5K/yr
- calvin klein underwear for men modal5K/yr
Top modal mens underwear products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Calvin Klein Mens Ultra Soft Modern 3-Pack Boxer Brief
Calvin Klein$37.904.4★912 rev
DAVID ARCHY Ultra Soft Modal Underwear Mens Boxer Shorts Loose Breathable Boxers for Men 3 Pack(L Moonlight Blue/Navy Blue/Gray Violet)
DAVID ARCHY$36.064.7★505 rev
Tommy John Mens Luxe Modal 6 Mid-Length Boxer Brief Underwear 3-Pack Black/Turbulence/Dress Blues Medium
Tommy John$31.694.2★809 rev
Tommy John Mens Luxe Modal 4 Trunk Boxer Brief Underwear 3-Pack Black/Turbulence/Monument Large
Tommy John$34.524.2★267 rev
Calvin Klein Mens Ultra Soft Modern Modal Boxer Brief
Calvin Klein$35.334.4★912 rev
Newest
by launch date
DAVID ARCHY Ultra Soft Modal Boxers for Men Silky Stretchy Boxer Shorts Breathable Loose Mens Underwear for Sleep 3 Pack(M Black)
DAVID ARCHY$34.4480 rev
Calvin Klein Mens Ultra Soft Modern Modal Boxer Brief
Calvin Klein$35.33912 rev
Calvin Klein Mens Ultra Soft Modern Modal Boxer Brief
Calvin Klein$35.75912 rev
Calvin Klein Mens Ultra Soft Modern Modal Hip Brief
Calvin Klein$35.75226 rev
Amazon Essentials Mens Super Soft Modal Fabric Brief Pack of 5 Deep Blue/Grey Marl/Navy Medium
Amazon Essentials$23.47234 rev
Trending
90-day click momentumDAVID ARCHY Ultra Soft Modal Boxers for Men Silky Stretchy Boxer Shorts Breathable Loose Mens Underwear for Sleep 3 Pack(M Black)
DAVID ARCHY$34.444.9★
Calvin Klein Mens Ultra Soft Modern Modal Boxer Brief
Calvin Klein$35.334.4★
Calvin Klein Mens Ultra Soft Modern Modal Boxer Brief
Calvin Klein$35.754.4★
Tommy John Mens Luxe Modal 6 Mid-Length Boxer Brief Underwear 3-Pack Black/Turbulence/Dress Blues Medium
Tommy John$31.694.2★
Tommy John Mens Luxe Modal 6 Mid-Length Boxer Brief Underwear 3-Pack Black X-Large
Tommy John$31.374.2★
What reviews say buyers love and hate about modal mens underwear
What buyers praise and complain about, mined from review topics.What buyers love
“comfortable just as advertised”
“Fit as well as expected”
“Overall, I am very impressed with the quality and comfort of this 7-unit package and consider them a worthwhile investment”
“Silky smooth feel”
“Good material”
“Great Deal”
“Awesome breathability”
“Stretchy and soft”
“As advertised”
“Durable and great”
What buyers complain about
“Way too tight”
“Low Quality”
“didnt care for the material at all”
“questionable durability”
“Not comfortable at all”
“Waste of money”
“Not as shown”
“Not stretchy at all”
“Very thick material even when theyre stretched out a bit”
“they have holes”
Top return reasons
Common modal mens underwear questions
- Is modal mens underwear profitable to sell on Amazon United States?
- The niche generates $20K/yr across 103 tracked products. 11 of 27 products launched in the last 360 days are still selling. 90-day search growth is +39.4%. Flapen's verdict: Worth a look (50/100).
- How competitive is the modal mens underwear niche?
- 19 brands and 119 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in modal mens underwear?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 1.8%.
- When does demand for modal mens underwear peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the modal mens underwear niche?
- Listings span $10.05–$77.84; the average listing price is $33.43 (sweet spot $15–$100). The average incumbent carries 4,840 reviews — the moat a new listing must climb.