Is Mock Neck Dress profitable to sell on Amazon United States?

Flapen scores Mock Neck Dress 52 out of 100 on Amazon United States, a Maybe. Shoppers spend $44K a year across 364 tracked products. 19 of the 124 products launched in the last year cleared the first-year sales bar. Search demand grew +12.4% in the last 90 days.

How competitive is the Mock Neck Dress niche on Amazon United States?

106 brands and 114 sellers compete in Mock Neck Dress on Amazon United States. The top 5 Mock Neck Dress products take 8% of clicks, and the top 5 brands take 45%.

What do buyers complain about in Mock Neck Dress?

Mock Neck Dress buyers on Amazon United States complain most about Size-Overall, Material Quality, and Quality-Overall. An estimated 27.2% of orders come back, which is high.

When does demand for Mock Neck Dress peak?

Search demand for Mock Neck Dress on Amazon United States peaks in Sep–Oct, and the busiest month runs 1.8× the quietest.

What does it cost to enter the Mock Neck Dress niche?

Mock Neck Dress sells for $37.65 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $10.66 to $126.15. The average product has 1,151 reviews, the count a new listing must catch up to.

Mock Neck Dress

Maybe

The top 5 products take only 8% of clicks. But an estimated 27.2% of orders come back, so Mock Neck Dress is a Maybe.

Filters No Dominant Brand High Returns

Flapen Score: 52
52 / 100Top 22% of 16,930 Clothing, Shoes & Jewelry niches · +7 vs the category median of 45
Market size: $44K/yr616K searches / yr
90-day growth: +12.4%search demand this quarter
Competition: 8%top-5 click share · 106 brands · 114 sellers

Flapen Score

Mock Neck Dress against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Mock Neck Dress is stronger. Inside it, weaker.

52Maybe

This niche Category average

See the method

Market

The Mock Neck Dress market on Amazon at a glance

Shoppers on Amazon United States searched for Mock Neck Dress 616K times last year and spent an estimated $44K. The top 5 brands take 45% of clicks. Demand peaks in Sep–Oct. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 616K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months: 616K
Growth, 90 days vs prior 90: +12.4%
Conversion, latest week: 0.2%
Market size, estimated: $44Ka year
Peak month: October1.8× the quietest month
Top search term: mock neck dress134K searches a year

02 · Price

A sale here is worth $37.65.

Listings sell for $37.65 on average, from $10.66 to $126.15. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $37.65 that is $0 to $4K a year per listing.

Average price: $37.65inside the $15 to $100 sweet spot
Price range: $10.66–$126.15
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 1K–2K
Units per listing a year: 0–100
Revenue per listing a year: $0–$4K
Returns: 27.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #1,456 within Dresses. It carries 1,151 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings: 88%
Prime listings: 100%
Out of stock, average day: 2.1%
Average rank: #1,456in Dresses
Average rating: 4.13 starsAmazon United States average 4.42 stars
Average reviews: 1,151per listing
Listings tracked: 364

04 · Newcomers

19 of last year's 124 launches cleared the first-year sales bar.

124 products launched here in the last 12 months. 19 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 124
Successful launches: 19Amazon's first-year sales bar
Average brand age: 29 months

Products

Top Mock Neck Dress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 8% of clicks. An open shelf where new products get seen.

Brands

106 falling

Sellers

114

Top-5 brand share

45%

Top 20: 73%

Top-5 click share

Top 20: 22%

Open market

58%

Brand 116%
Brand 213%
Brand 34%
Brand 43%
Brand 53%
Brand 63%

Demand

Mock Neck Dress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Sep, Oct · busiest ÷ quietest = 1.8×

Search terms

Top Mock Neck Dress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

mock neck dress134K/yr +10.8%0.1% conv.
mock neck dress for women76K/yr -12.9%0.0% conv.
high neck maxi dress40K/yr +47.6%0.0% conv.
high neck white dress36K/yr +28.2%0.3% conv.
high neck mini dress48K/yr +1.2%0.1% conv.
high neck midi dress26K/yr +52.5%0.1% conv.
black high neck dress36K/yr -3.7%0.3% conv.
white high neck dress22K/yr +24.4%0.3% conv.
high neck black dress33K/yr -1.8%0.3% conv.
high neck dresses19K/yr +50.0%0.0% conv.

Reviews and returns

What reviews say buyers love and hate about Mock Neck Dress

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Size-Overall”

21%of negative reviews mention “Size-Overall”

27.2%of orders come back

“Very loose”

A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Mock Neck Dress questions

Answered from the same tracked data.

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