Moana Wig
FailShoppers spend an estimated $22K a year here, so Moana Wig is a Fail.
- Flapen Score
- 46 / 100Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 4546
- Market size
- $22K/yr23K searches / yr
- 90-day growth
- +14.6%search demand this quarter
- Competition
- 68%top-5 click share · 15 brands · 39 sellers
Flapen Score
Moana Wig against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Moana Wig is stronger. Inside it, weaker.
Market
The Moana Wig market on Amazon at a glance
Shoppers on Amazon United States searched for Moana Wig 23K times last year and spent an estimated $22K. The top 5 brands take 70% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 5.0% of those searches ended in a purchase.
Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.
- Searches, last 12 months
- 23K
- Growth, 90 days vs prior 90
- +14.6%
- Conversion, latest week
- 5.0%
- Market size, estimated
- $22Ka year
- Top search term
- moana wig12K searches a year
02 · Price
A sale here is worth $19.34.
Listings sell for $19.34 on average, from $10.07 to $44.08. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $19.34 that is $0 to $2K a year per listing.
- Average price
- $19.34inside the $15 to $100 sweet spot
- Price range
- $10.07–$44.08
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 8.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #3,468 within Wigs. It carries 211 reviews at 4.13 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 100%
- Out of stock, average day
- 12.6%
- Average rank
- #3,468in Wigs
- Average rating
- 4.13 starsAmazon United States average 4.42 stars
- Average reviews
- 211per listing
- Listings tracked
- 16
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Moana Wig products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Disney Moana Girls Sunglasses For Kids with Matching Glasses Case and UV Protection for Toddlers (Moana Headband One Size)
- Price
- $13.36
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 1y ago

Yosbabe Gilrs Wig and Necklace Dress up Set Halloween Costume Accessories Party Favors Christmas Gift for Girls
- Price
- $16.65
- Rating
- 4.1/5
- Reviews
- 61
- Age
- 6y ago

Princess Costume Wig Beauty Curly Hair Cosplay Halloween Theme Party Costume Accessories for Girls Kids Adult Women 25
- Price
- $10.07
- Rating
- 4.0/5
- Reviews
- 16
- Age
- 1y ago

Disguise Disney Moana Deluxe Girls Wig
- Price
- $18.46
- Rating
- 4.1/5
- Reviews
- 218
- Age
- 9y ago

Unisex Women 80cm Long Curly Dark Brown Hair Halloween Cosplay Costume Wig
- Price
- $20.27
- Rating
- 4.4/5
- Reviews
- 323
- Age
- 9y ago
Trending
estimated 90-day click momentum
Disney Moana Girls Sunglasses For Kids with Matching Glasses Case and UV Protection for Toddlers (Moana Scrunchies One Size)
- Price
- $13.32
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 1y ago

HUNIGIR Long Black Curly Wig with Necklace Black Fluffy Anime Princess Wig for Women Heat Resistant Synthetic Hair for Halloween Cosplay Party Costume
- Price
- $23.55
- Rating
- 4.2/5
- Reviews
- 41
- Age
- 3mo ago

Disney Princess Moana Styling Head 14-Pieces Pretend Play Kids Toys for Ages 3 Up by Just Play
- Price
- $19.22
- Rating
- 4.6/5
- Reviews
- 511
- Age
- 3y ago

Disney Moana Girls Sunglasses For Kids with Matching Glasses Case and UV Protection for Toddlers (Moana Headband One Size)
- Price
- $13.36
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 1y ago

Soyusunny Wavy Halloween Cosplay Wig Costume Wigs for Women with Necklace (Black Normal)
- Price
- $21.34
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5y ago
Newest
by launch date
HUNIGIR Long Black Curly Wig with Necklace Black Fluffy Anime Princess Wig for Women Heat Resistant Synthetic Hair for Halloween Cosplay Party Costume
- Price
- $23.55
- Rating
- 4.2/5
- Reviews
- 41
- Age
- 3mo ago

BESTBEL+Necklace+Flower +Hair Cap Dark Brown Wig Long Brown Wig for Women Long Curly Brown Anime Hair for Halloween Cosplay Womens Cosplay Outfit Synthetic Wig for Costume Party
- Price
- $11.63
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 1y ago

Princess Costume Wig Beauty Curly Hair Cosplay Halloween Theme Party Costume Accessories for Girls Kids Adult Women 25
- Price
- $10.07
- Rating
- 4.0/5
- Reviews
- 16
- Age
- 1y ago

Morph Polynesian Curly Wig for Mauri Role Play Halloween Costume Hair for Men and Women Black Cosplay Accessory One Size
- Price
- $27.71
- Rating
- 4.2/5
- Reviews
- 11
- Age
- 1y ago

Disney Moana Girls Sunglasses For Kids with Matching Glasses Case and UV Protection for Toddlers (Moana Headband One Size)
- Price
- $13.36
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
39
Est. top-5 brand share
70%
Top 20: 100%
Est. top-5 click share
68%
Top 20: 100%
Open market
25%
- Disney26%
- Yosbabe19%
- BanKids12%
- Disguise8%
- M MISS U HAIR6%
- ALLAURA5%
Demand
Moana Wig search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 3.3× · 8 of 12 months tracked
Search terms
Top Moana Wig search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- moana wig12K/yr
- moana hair4K/yr
- moana wig for kids7K/yr
Reviews and returns
What reviews say buyers love and hate about Moana Wig
We read the reviews and the return reasons for every product selling here.
“Short Term Durability”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Moana Wig questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









